Our Guides

Direct Marketing: What is it and How to Do it Successfully

Direct marketing is a highly effective form of marketing aimed at speaking directly to a target customer rather than relying on a mass media approach. Let’s take a look at what direct marketing is, how it can benefit you, and what it takes to create a powerful direct marketing campaign.

Everything You Need to Know About Schema Markup

Search engines can’t see and read content like humans do, so they need an alternative method for interpreting a page’s content - this is where schema markup comes in.

PR Basics: How to Build a Media List

A successful PR campaign relies on a carefully curated media list. Having a strong directory of journalists is essential for securing coverage that drives real results. So, if you’re new to PR, here’s how to build a media list for your next PR campaign.

What is a Buyer Persona and How Do I Make One?

One of the most effective ways to produce strategic marketing campaigns that produce meaningful results is to truly understand who your customers are, where they can be found, and what they need from you. This is where buyer personas come in.

PMax vs AI Max: Differences and Which to Use

In Google’s ad campaign options there are two terms which you may have come across - Performance Max (PMax) and AI Max. So let’s go through what PMax and AI Max are and which you should use for your next campaign.

How to Manage and Monitor Local SEO Effectively: Toolkit Essentials

Optimising for local SEO typically involve focusing on map visibility, accurate listings, reviews, and community signals. But managing all of this without the right tools can be difficult. So what tools should you use to ensure you stay on top of your local search performance?

What Are UTM Links and Why Are They Important?

Understanding where your website traffic has come from is essential for campaign optimisation. One of the most effective ways to do this is to track data through the use of UTM links.

How to Choose a PPC Platform

PPC is one of the most effective ways to drive targeted traffic and increase sales, but with several PPC platforms available, choosing the right one can be tricky. So we'll give you the low down on PPC platforms so you can make an informed decision.

How to Optimise Your Images For SEO

Failing to include image optimisation in your overall SEO strategy can lose you a significant amount of traffic and potential customers. If you're unsure about image SEO, here's a guide on how to do it.

6 Compelling Benefits of Diversifying Your Marketing Channels

Relying on a single marketing channel can leave you in a vulnerable position. Let's explore why diversifying your marketing channels is so important and how it can enhance your overall marketing strategy.

How to Pitch to Journalists: A Comprehensive Guide

Sourcing the right publications and securing relevant media coverage can only be achieved when you write compelling pitches and build lasting relationships with journalists. Here’s a comprehensive guide to pitching to journalists so you can hook them and achieve more impactful coverage.

Understanding Digital PR Metrics

Measuring the impact of a PR campaign can be a challenging aspect for PR professionals. If you’re struggling to identify which metrics to focus on when reporting to clients, superiors, or stakeholders, here are some of the top benchmarks to report on.

How to Write an Effective Content Brief

With most marketers and writers expecting a brief to work with, writing a clear and informative content brief is essential. So here's how to craft an effective content brief that will set you and your team up for success.

What is Crawl Budget and How to Optimise it

Search engines can’t check every site everyday, instead they prioritise when and what to crawl. So, let’s explore what crawl budget is, why it matters to you, and how you can optimise it.

What Are Brand Guidelines and Why Are They Important?

Building a strong and recognisable brand is crucial to success in an incredibly competitive online landscape, and one way to do this is by using brand guidelines.

How to Create a Landing Page That Converts

Creating the perfect landing page is essential for turning visitors into paying customers. But what exactly is a landing page and how do you create one that drives results?

PPC Campaign Set Up: How to Choose a Bidding Strategy

One aspect of PPC campaigns that needs to be set up and managed effectively is your bidding strategy. We’ll go through how they differ so you can make a more informed decision for your business.

Why User Generated Content is Your Most Powerful Marketing Tool

User generated content is a key player when it comes to gaining the trust of your audience. We'll go through what user generated content is and why its so important for your brand.

How to Conduct Effective PPC Keyword Research

The success of a PPC campaign relies heavily on using the right keywords. We’ll go through the specifics of PPC keyword research so you can create campaigns that exceed your desired results.

SEO Checklist: What to Look For if You're Not Moving Forward

If you’ve noticed you’re no longer making progress in your SEO performance, it may be time to identify areas of your strategy that are holding you back. Here are some common things to look out for if your SEO performance has come to a halt, and how to fix them.

Are Links Still Important in a Modern SEO Strategy?

With continuous developments in the digital landscape, people are questioning if links and outreach are still important in a modern SEO strategy. Here's why we know they are.

The Dos and Don'ts of Using AI Generated Content on Your Website

With AI generated content becoming the norm, it's important to know how to use it to your advantage. Here are the do's and don'ts of using AI generated content.

How to Share Access to Google Search Console

Learn how to share access to your Google Search Console account.

How to Maximise Your Marketing Budget: 5 Top Tips

Making the most out of your marketing budget is essential to getting the most out of what you put in. Here are five ways you can maximise your budget to get a better ROI.

Hreflang Tags: What Are They and Why Are They Used?

Gain a better understanding of what hreflang tags, why they are used, and how to implement them.

Understanding Canonical URLs and Tags: A Beginner's Guide

Canonnical tags are an essential element of SEO. So, what are they, what do they do, and how can you use them to better your site's SEO?

How to Use Google Search Console

Google Search Console is a tool offered by Google that allows you to view data about your website. Here's a rundown on what's in Google Search Console and how to use it.

How to Conduct a Content Gap Analysis

Providing your audience with the desired content, can be trickier than it seems and should be a high priority for any digital marketing strategy. A content gap analysis will be able to find any areas for improvement on your website.

What Are Core Web Vitals and Why Are They Important?

Core Web Vitals not only contribute to the users overall experience when visiting your site, but also helps determine how Google ranks the site.

Internal Linking for Ecommerce Websites

Discover why internal linking is so important and 5 internal linking ideas for ecommerce.

SEO Best Practices for Personalised and IP-Based Content

A client asked us about using personalized content recommendations based on user region, concerned about presenting unavailable videos due to licensing restrictions.

What is Google News and How Do I Rank For it?

Appearing on Google News has various benefits, one being increased traffic to your site. Let's take a look at how we can achieve this.

Local SEO: How to Optimise for Local Search Results

Local SEO has the ability to reach an audience which may not be possible with typical SEO strategies, especially for smaller businesses which rely on web and footfall traffic.

PR Basics: What is a Press Release?

Press releases are an important and well used part of any PR campaign. If you are thinking about implementing a PR campaign, read our deep dive into a press release.

How to Set Up and Get Started With a Google Business Profile

Google Business Profiles are an essential element of a marketing strategy. Without it, you are sacrificing lots of targeted searches, everyday.

Less Data, More Opportunity? Rediscovering Human-Centric Marketing

With privacy laws reshaping digital marketing, click here to read about the importance of using data-driven insights to create human-centric campaigns.

How to Market your Business Online in 2024 – 7 easy steps

Take a look at some easy steps you can take to market your business online.

5 Top Tips for Voice Search Optimisation

Voice search uses automatic speech recognition to transfer speech into text and allow search engines to bring up matching results. This kind of technology has been around for years.

6 Compelling Reasons You Should be Using Video Marketing

Video marketing is highly beneficial, it has become an essential part of many marketing strategies. Here are six benefits to using the strategy.

How AI can be Used in Digital PR

Find out how you can use AI tools to boost and support your digital PR campaigns.

E.E.A.T Guidelines: What Are They and How Do I Follow Them?

Creating and publishing content may seem straightforward, but many site owners miss the mark. Google have created these E.E.A.T guidelines, for ensuring that site owners can provide better user centric content, and ultimately improve search rankings.

5 Common SEO Mistakes and How to Fix Them

Here are five common SEO mistakes that you can easily avoid and increase the chances of your website being in the top five search results.

How to Set Up Google Search Console

From evaluating your search performance to assessing your technical SEO health, Google Search Console is a free tool which can assist with measuring your sites performance.‍

How to Set Up Google Tag Manager

Not only is Google Tag Manager free, but it is used by top marketing sites and allows users without coding experience to implement code on their sites.

PR Basics: How to Source the Right Publications for Different Sectors

When securing brand coverage, it is highly recommended to publish content in quality publications. In order to recieve the best outcome, you should be using places which are relevant to your niche and target audience. Here are our recommendations for finding the best media outlets.

Understanding PPC Advertising: A Beginner's Guide

You might be wondering what PPC ads are and if they can help your business. Well, PPC ads can be a great addition to your digital marketing campaigns, but there are a few things to beware of. You can find these in this guide.

How to Optimise for Google Discover

Google Discover is a major part of Google Search and is reportedly used by 600 million people every day. Let's take a look at how you can get featured.

GA4: Everything You Need to Know

One of the most popular ways to gather data and insights is through Google analytics (GA4). 14.2 million websites use GA4 to leverage valuable data. Read our complete guide on GA4.

How to Produce an Effective & Impactful SEO Audit that Maximises Results

Search engine optimisation (SEO) audits are one of the most useful digital marketing tools. In this guide, we’ll discuss how to conduct an audit that leads to real and significant changes.

Identifying the Right Digital Marketing Channels for Your Business

Our latest guide looks at the steps you should take when deciding on which channels to invest in to promote your business.Our latest guide looks at the steps you should take when deciding on which channels to invest in to promote your business.

How to Conduct a Content Audit

A content audit is a systematic approach to evaluating your website’s published content. Whether you’re new to content or you’re an experienced strategist, running a content audit can seem daunting without a structured, step-by-step approach. That’s why we’ve created this comprehensive content audit guide, providing a roadmap to help you navigate every part of the process.

The Ultimate Guide to Devising & Delivering a Content Strategy

In this guide, we cover every element of creating and implementing a content strategy. From harnessing storytelling and data-driven insights to defining personas and setting goals, we discuss how to create impactful content experiences that drive measurable results.

Avoid These Five Dodgy Digital PR Practices

Some digital PR providers have some dodgy approaches, here are five examples of these and our take on how you avoid falling foul of them.

The Ultimate Guide to Keyword Research

Keyword research should be the foundation of any marketing activity to discover what your audience are looking for. Learn everything about it and how to do it here.