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After 12 days, the March 2026 core update is complete. Here's how the update has affected sites across the world.
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For years, the standard advice to combat decaying content has been a vague suggestion to ‘refresh’ your old and outdated content. But what does a refresh actually mean? Thanks to a new study, we finally have some solid data on the matter.
Yesterday, Google released the March 2026 spam update, which is expected to take just a few days to complete. Here's everything we know so far.
A recent study has revealed that ChatGPT’s shopping recommendations largely depend on Google Shopping rankings, with around 83% of products shown in ChatGPT shopping carousels also appearing in the top 40 results of Google Shopping.
AI Overviews have had an impact on paid search and new research from Adthena has revealed more about their influence on both visibility and revenue. Let's take a look at their findings and what it means for your paid advertising strategy going forward.
There's no doubt you’ll be familiar with headlines declaring the death of search. However, when you look at the actual data, it tells a different story. Here, we take a look at some of the most recent stories and events, and what they actually mean for your digital strategy.
Thanks to a new investigation from SparkToro, we’ve been given a much needed deeper insight into AI brand mentions and whether or not AI visibility tracking tools are worth your time and money.
Google recently revealed the biggest challenges they faced with crawling in 2025. The results aren’t necessarily groundbreaking but they are interesting. Here’s a breakdown of Google’s main crawling difficulties.
The February 2026 Discover core update, which was designed to improve the Google Discover experience for users, is officially complete. Here's everything we know.
On January 16, OpenAI officially announced that they would be rolling out ad tests in the US over the coming weeks. So, let’s take a look at how ChatGPT ads will work and what it means for you.
Google recently announced that they have partnered with a number of eCommerce platforms to build a new open shared technology standard known as the Universal Commerce Protocol (UCP).
The rise of answer engines has caused a shift in the industry, known as Generative Engine Optimisation, and it represents a fairly important change in how your brand exists online. The traditional digital marketing playbook hasn't been torn up. It's simply evolving. Here's how you can progress with it.
The December 2025 core update has completed its rollout after 18 days. Here's everything we know so far about the effects of the update.
According to the Senior Vice President of Google, Prabhakar Raghavan, 40% of young users (18 - 24) prefer to begin their searches on TikTok or Instagram. What does this mean for your strategy going forward?
Rodrigo Stockebrand recently posted a breakdown on LinkedIn about one of the most cited sources on the web by LLMs. Let's take a look at why bots love this page so much and what it means for your content strategy going forward.
The last few months of the year are critical for eCommerce businesses. Thanks to a recent study from BrightEdge, we have a clearer idea of Google’s holiday shopping strategy for 2025, which could be invaluable to eCommerce businesses.
A recent study from Ahrefs, which analysed 600,000 pages, found no evidence that Google penalises AI-generated content. Here are the key findings from the study.
In 2024, over 2,500 pages with information on Google’s ranking systems were exposed. The documents can’t be used as confirmation of Google’s ranking secret, but they have allowed some industry professionals to create a more structured model of what E-E-A-T could mean in algorithmic terms. Let's take a look.
OpenAI has released a substantial research paper that offers in-depth insights into how people are using ChatGPT. Here's everything the report tells us.
OpenAI recently announced the launch of its eCommerce integration feature, Instant Checkout. Here's everything we know so far.
Google recently confirmed that it does not formally support the &num=100 parameter after many in the SEO community noticed a reduction in the ability to pull 100 results. Here's the full story.
Google’s algorithms have always been somewhat of a mystery. However, thanks to Google's recent antitrust case, documents provided in court have given us a rare insight into its internal ranking systems.
Find out more about Google's monopoly case and the recent ruling that has allowed Google to keep Chrome but is forcing them to end their exclusive search agreements.
Google has finished rolling out the first spam update of the year - the August 2025 spam update. Here's everything we know.
Last month, Google announced the launch of a new Search Labs experiment, Web Guide. This bold new feature will alter the way Google presents information.
Concerns over ChatGPT taking people away from traditional search habits have been apparent for quite some time. However, Semrush recently ran a study to determine whether ChatGPT adoption has changed traditional search behaviour, aligned with it, or even elevated search activity.
Despite numerous studies that show AI in search has significantly reduced click-through rates, Google claims that it is driving more queries and improving the quality of clicks coming through to websites.
AI Mode is coming to the UK! Here's a refresh of what AI Mode is and what it means for you.
Recent reports by Yext show a shift in consumer habits due to the rapid adoption of AI search. So let’s dive into the key findings of their reports.
OpenAI is reportedly preparing to launch an AI-powered web browser in the coming weeks which is set to shake the landscape that is currently dominated by Google Chrome.
AI has seemingly begun to take over the internet so it’s not surprising to hear that AI traffic could soon overtake human traffic online, in fact some sources say it already has.
The June 2025 core update has completed its rollout after 16 days. Here is everything we know about the update.
There has been a significant update to the UK's data protection framework and it's good news for business owners.
A recent study by Ahrefs revealed that the average page ranking #1 in the search results is five years old and 72.9% of pages in the top 10 are more than three years old.
39% of consumers use Pinterest as a search engine. Could you be missing out on the power of this underrated platform?
Google has begun testing AI Overviews on YouTube - here's everything we know.
A recent study, which looked at 300,000 keywords, has revealed that AI Overviews reduce CTR by 34.5%.
With revolutionary technology like AI reshaping the way we perceive the internet and human connection, it begs the question - what will the future of the internet look like?
Google recently exapnded the accessiblity of AI overviews, they have now enhanced this further by enabling the tool to answer more complex queries relating to a number of topics.
Following the numerous updates completed in 2024, Google announced the first update of 2025, on the 13th March. Two weeks later, the first update of 2025 has finished rolling out.
Title tags have significant impact on SEO, but there has been discussion of whether capitalisation has any influence. SearchPilot recently completed a study, let's see what they found.
A look into how Google Search Quality Rater Guidelines affect your marketing strategy.
Following the numerous requests from business owners, it was announced that Google is making it easier for customers to contact you.
Interest in digital PR has grown and with this extra attention on digital PR, we thought it would be a good time to take an in-depth look at the industry as it is today.
One whole calendar day since the completion of the December core update and Google released the December spam update. The December 2024 spam update was the latest in Google’s attempts to fight unhelpful content, spam content, and spam links.
The start of 2025 is approaching, we thought it would be great to take a look at the major events of 2024. From core updates to AI, this year has been very busy.
Following the completion of the November Core update, we wouldn't have guessed the next update would be rolled out a week later. Let's explore the potential impacts.
With Black Friday falling on payday for many people, it was predicted that the results would be bigger than ever. Prior to the biggest sale of the year, we made our predictions. We have now reviewed the outcome of the day.
Black Friday is just around the corner, and has been quite unpredictable in recent years. Here are our four predictions for 2024.
The November core update took a week longer than expected to roll out, but continues the theme of Google's aim to provide quality search results for their users.
Google recently held a Web Creator Conversion Event at the GooglePlex. Many of the creators in attendance were those negatively affected by the helpful content update in 2023.
As of 21st November, to prevent Local Service Ads from being paused, you will need to connect an up to date, matching Google Business Profile.
Google is testing a ‘Quick View’ button feature, prioritising the user experience over content creators. Good news for recipe bloggers.
the Another Concept team are absolutely delighted to have been awarded the gongs for the ‘Best Use of Content Marketing: Small’ and ‘Best Use of PR in a Search Campaign: Small’ – in recognition of our campaign work with RugbyPass for the 2023 Rugby World Cup – at the recent Global Search Awards in Kraków.
Recently, Google has made a new addition to its spam policies for Google web search document.
Since Google launched the ‘AI Overview’ feature in May, which takes up a large proportion of space in the SERP’s. It is becoming increasingly important to have spot.
On 15th August, Google launched its algorithm update. Despite the hype surrounding its release, the rollout process has been far from smooth. Here’s what we know.
OpenAI’s new search engine, Search GPT has been blocked by several major news outlets. Here we investigate why this has occurred.
On Monday 5 August, District Judge Amit Mehta ruled that Google was in violation of antitrust law. Here’s what we know.
Back in February, Reddit struck a lucrative deal with Google, they are now the only mainstream search engine that provides results from Reddit.
Google is no longer phasing out third-party cookies and is instead opting for a ‘user-first approach’. Here’s what the move means.
Google’s Search Liaison has announced that the next core update will take place ‘within weeks’. Here’s what the news means…
For every Google search, only 40% of people reach the Open Web – find out exactly what this means for marketers.
Google Analytics 4 (GA4) has now officially replaced Universal Analytics (UA). Here’s why the change has taken place and what it means for you and your website.
We recently built a do-follow backlink for one of our clients on the BBC – here’s a step-by-step guide to how we did it.
The leak of hundreds of Google Search documents has created a great deal of debate in the SEO community: here are some actionable items you can implement in your SEO strategy today.
Google says it has no solution for the ‘hallucinations’ we’re seeing in AI Overviews. So, should we be worried?
Speaking to Bloomberg, Google CEO Sundar Pichai stated his belief that Google Search is still providing quality results. But, is he right?
Google announced a number of new products, features and tech at its annual I/O developer conference. Here are the most important.
Google is rolling out AI Overviews to all US searchers. Here’s what it means.
Google’s Site Reputation Abuse policy is now rolling out. Here’s everything we know so far.
Google’s latest Core Algorithm update is now complete. Here’s everything you need to know.
Google is expanding the SGE rollout – here’s what we know so far.
Google’s March 2024 spam update is complete. Here’s what happened and what the company is taking action against.
Google has replaced First Input Delay (FID) with Interaction to Next Paint (INP) in the Core Web Vitals report. Here’s what this means for you.
Google is tackling AI-written and spammy content. Here, we explain exactly what’s happening.
Google’s latest Core Algorithm updates aims to tackle spam and improve Search Results.
Google is changing its Misinterpretation policy. We outline what the changes mean for you.
Google has launched new search features in the EEA. Find out what this means for you.
On 8 February 2024, Google announced a major update on the availability of Web Stories. It has since clarified its position.
From image and voice search to Chat GPT, artificial intelligence (AI) has already revolutionised our lives.
Google is phasing out third-party cookies but what does this mean for your site?
We review everything we’ve learnt from the latest core update and discuss how it has affected websites.
Find out why we’ve started Another Concept and what sets us apart from the crowd.
Find out all about the October 2023 Spam Update and what it means for you.
The Google Ads design has changed. Find out what this means for you.
