Insights

Get the latest insights from the world of digital marketing with the experts at Another Concept.

How to Set Up Google Tag Manager 

Not only is Google Tag Manager free, but it is used by top marketing sites and allows users without coding experience to implement code on their sites.

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Google Adds Highly Requested Feature to Google Business Profiles 

Following the numerous requests from business owners, it was announced that Google is making it easier for customers to contact you.

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PR Basics: What is a Press Release?

Press releases are an important and well used part of any PR campaign. If you are thinking about implementing a PR campaign, read our deep dive into a press release.

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What Are Core Web Vitals and Why Are They Important? 

Core Web Vitals not only contribute to the users overall experience when visiting your site, but also helps determine how Google ranks the site.

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What Does the Digital PR Industry Look Like Today?

Interest in digital PR has grown and with this extra attention on digital PR, we thought it would be a good time to take an in-depth look at the industry as it is today.

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How to Set Up Google Search Console

From evaluating your search performance to assessing your technical SEO health, Google Search Console is a free tool which can assist with measuring your sites performance.‍

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Local SEO: How to Optimise for Local Search Results

Local SEO has the ability to reach an audience which may not be possible with typical SEO strategies, especially for smaller businesses which rely on web and footfall traffic.

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What is Google News and How Do I Rank For it? 

Appearing on Google News has various benefits, one being increased traffic to your site. Let's take a look at how we can achieve this.

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E.E.A.T Guidelines: What Are They and How Do I Follow Them?

Creating and publishing content may seem straightforward, but many site owners miss the mark. Google have created these E.E.A.T guidelines, for ensuring that site owners can provide better user centric content, and ultimately improve search rankings.

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How to Set Up and Get Started With a Google Business Profile

Google Business Profiles are an essential element of a marketing strategy. Without it, you are sacrificing lots of targeted searches, everyday.

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Google Has Finished Rolling Out the December 2024 Spam Update

One whole calendar day since the completion of the December core update and Google released the December spam update. The December 2024 spam update was the latest in Google’s attempts to fight unhelpful content, spam content, and spam links.

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2024 Digital Roundup

The start of 2025 is approaching, we thought it would be great to take a look at the major events of 2024. From core updates to AI, this year has been very busy.

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Google Has Finished Rolling Out the December 2024 Core Update

Following the completion of the November Core update, we wouldn't have guessed the next update would be rolled out a week later. Let's explore the potential impacts.

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Black Friday 2024: Our Predictions Reviewed

With Black Friday falling on payday for many people, it was predicted that the results would be bigger than ever. Prior to the biggest sale of the year, we made our predictions. We have now reviewed the outcome of the day.

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6 Compelling Reasons You Should be Using Video Marketing

Video marketing is highly beneficial, it has become an essential part of many marketing strategies. Here are six benefits to using the strategy.

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5 Common SEO Mistakes and How to Fix Them

Here are five common SEO mistakes that you can easily avoid and increase the chances of your website being in the top five search results.

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4 Predictions for Black Friday 2024 

Black Friday is just around the corner, and has been quite unpredictable in recent years. Here are our four predictions for 2024.

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Google’s November 2024 Core Update is Now Complete

The November core update took a week longer than expected to roll out, but continues the theme of Google's aim to provide quality search results for their users.

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5 Top Tips for Voice Search Optimisation

Voice search uses automatic speech recognition to transfer speech into text and allow search engines to bring up matching results. This kind of technology has been around for years.

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Google’s Search Web Creator Conversion Event: Everything You Need to Know

Google recently held a Web Creator Conversion Event at the GooglePlex. Many of the creators in attendance were those negatively affected by the helpful content update in 2023.

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Google Business Profiles Will Soon Be a Requirement for Local Service Ads

As of 21st November, to prevent Local Service Ads from being paused, you will need to connect an up to date, matching Google Business Profile.

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Google Has Begun Testing a ‘Quick View’ Button Feature

Google is testing a ‘Quick View’ button feature, prioritising the user experience over content creators. Good news for recipe bloggers.

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The AC Team Scoop Two Major Trophies at the 2024 Global Search Awards

the Another Concept team are absolutely delighted to have been awarded the gongs for the ‘Best Use of Content Marketing: Small’ and ‘Best Use of PR in a Search Campaign: Small’ – in recognition of our campaign work with RugbyPass for the 2023 Rugby World Cup – at the recent Global Search Awards in Kraków.

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SEO Best Practices for Personalised and IP-Based Content

A client asked us about using personalized content recommendations based on user region, concerned about presenting unavailable videos due to licensing restrictions.

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Google has Updated its Spam Policy Document: Here’s Everything You Need to Know

Recently, Google has made a new addition to its spam policies for Google web search document.

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Pages with Informational Intent Prioritised by Google in AI Overviews

Since Google launched the ‘AI Overview’ feature in May, which takes up a large proportion of space in the SERP’s. It is becoming increasingly important to have spot.

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Less Data, More Opportunity? Rediscovering Human-Centric Marketing

With privacy laws reshaping digital marketing, click here to read about the importance of using data-driven insights to create human-centric campaigns.

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Google August 2024 Core Update: What We’ve Seen So Far

On 15th August, Google launched its algorithm update. Despite the hype surrounding its release, the rollout process has been far from smooth. Here’s what we know.

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Major News Sites Block SearchGPT

OpenAI’s new search engine, Search GPT has been blocked by several major news outlets. Here we investigate why this has occurred.

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Landmark Lawsuit Rules ‘Google Is a Monopolist’

On Monday 5 August, District Judge Amit Mehta ruled that Google was in violation of antitrust law. Here’s what we know.

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Reddit is Blocking Non-Google Search Engines and AI Bots – But Why?

Back in February, Reddit struck a lucrative deal with Google, they are now the only mainstream search engine that provides results from Reddit.

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Google Reverses Plan to Remove Third-Party Cookies

Google is no longer phasing out third-party cookies and is instead opting for a ‘user-first approach’. Here’s what the move means.

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A New Google Core Update is Expected ‘Within the Coming Weeks’ – Are You Ready?

Google’s Search Liaison has announced that the next core update will take place ‘within weeks’. Here’s what the news means…

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60% of Searches End Without a Click – Here’s What This Means for You

For every Google search, only 40% of people reach the Open Web – find out exactly what this means for marketers.

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Google Shuts Down UA: Everything You Need to Know

Google Analytics 4 (GA4) has now officially replaced Universal Analytics (UA). Here’s why the change has taken place and what it means for you and your website.

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How We Gained a DA95 Do-Follow Backlink on the BBC

We recently built a do-follow backlink for one of our clients on the BBC – here’s a step-by-step guide to how we did it.

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Google Search Leak: Actionable Items to Implement in your SEO Strategy

The leak of hundreds of Google Search documents has created a great deal of debate in the SEO community: here are some actionable items you can implement in your SEO strategy today.

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Google Has No Solution For Misleading AI Overviews

Google says it has no solution for the ‘hallucinations’ we’re seeing in AI Overviews. So, should we be worried?

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Google’s CEO Says AI Isn’t Making Search Quality Worse – But Is He Right?

Speaking to Bloomberg, Google CEO Sundar Pichai stated his belief that Google Search is still providing quality results. But, is he right?

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The Biggest Announcements from Google I/O

Google announced a number of new products, features and tech at its annual I/O developer conference. Here are the most important.

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Google Rolls Out AI-Powered Overviews in US Search Results

Google is rolling out AI Overviews to all US searchers. Here’s what it means.

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Google’s Site Reputation Abuse Policy Rolls Out: Manual Actions Hit Big Sites

Google’s Site Reputation Abuse policy is now rolling out. Here’s everything we know so far.

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Google’s March 2024 Core Update Completed

Google’s latest Core Algorithm update is now complete. Here’s everything you need to know.

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Google Expands SGE to Users Who Haven’t Signed Up – What Does It Mean for Brands & Marketers?

Google is expanding the SGE rollout – here’s what we know so far.

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The March 2024 Spam Update has Finished Rolling Out: Here’s What We Know

Google’s March 2024 spam update is complete. Here’s what happened and what the company is taking action against.

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Google Has Introduced INP to Core Web Vitals

Google has replaced First Input Delay (FID) with Interaction to Next Paint (INP) in the Core Web Vitals report. Here’s what this means for you.

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Google is Finally Downranking Spammy and AI-Generated Content

Google is tackling AI-written and spammy content. Here, we explain exactly what’s happening.

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Google’s March 2024 Core Update & Spam Policies Explained

Google’s latest Core Algorithm updates aims to tackle spam and improve Search Results.

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Google is Banning Impersonation and Fake Endorsements in Ads

Google is changing its Misinterpretation policy. We outline what the changes mean for you.

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Google Launches New Search Features in Europe

Google has launched new search features in the EEA. Find out what this means for you.

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Google ‘Removes’ Web Stories From Images

On 8 February 2024, Google announced a major update on the availability of Web Stories. It has since clarified its position.

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The Future of Search: The Role of AI in Search Engines

From image and voice search to Chat GPT, artificial intelligence (AI) has already revolutionised our lives.

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The Privacy Sandbox: Google Phasing Out Third-Party Cookies in 2024

Google is phasing out third-party cookies but what does this mean for your site?

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What did we Learn from the November 2023 Core Update?

We review everything we’ve learnt from the latest core update and discuss how it has affected websites.

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How to Market your Business Online in 2024 – 7 easy steps

Take a look at some easy steps you can take to market your business online.

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Why We’ve Started Another Concept

Find out why we’ve started Another Concept and what sets us apart from the crowd.

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How AI can be Used in Digital PR

Find out how you can use AI tools to boost and support your digital PR campaigns.

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Google Rolls Out October 2023 Spam Update

Find out all about the October 2023 Spam Update and what it means for you.

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Internal Linking for Ecommerce Websites

Discover why internal linking is so important and 5 internal linking ideas for ecommerce.

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The Google Ads Design is Changing

The Google Ads design has changed. Find out what this means for you.

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