Insights

Get the latest insights from the world of digital marketing with the experts at Another Concept.

Google Announces Universal Commerce Protocol: What Does This Mean For You?

Google recently announced that they have partnered with a number of eCommerce platforms to build a new open shared technology standard known as the Universal Commerce Protocol (UCP). 

View Post

GEO in 2026

The rise of answer engines has caused a shift in the industry, known as Generative Engine Optimisation, and it represents a fairly important change in how your brand exists online. The traditional digital marketing playbook hasn't been torn up. It's simply evolving. Here's how you can progress with it. 

View Post

The December 2025 Core Update is Complete

The December 2025 core update has completed its rollout after 18 days. Here's everything we know so far about the effects of the update.

View Post

Younger Users Prefer TikTok and Instagram Over Traditional Search Engines

According to the Senior Vice President of Google, Prabhakar Raghavan, 40% of young users (18 - 24) prefer to begin their searches on TikTok or Instagram. What does this mean for your strategy going forward?

View Post

The Secret to AI SEO Looks Suspiciously Like a Good Content Strategy

Rodrigo Stockebrand recently posted a breakdown on LinkedIn about one of the most cited sources on the web by LLMs. Let's take a look at why bots love this page so much and what it means for your content strategy going forward.

View Post

Google’s 2025 Holiday Shopping Strategy Exposed: A Study From BrightEdge Reveals All

The last few months of the year are critical for eCommerce businesses. Thanks to a recent study from BrightEdge, we have a clearer idea of Google’s holiday shopping strategy for 2025, which could be invaluable to eCommerce businesses. 

View Post

An Ahrefs Study Has Revealed That AI-Generated Content Won’t Hurt Your Rankings

A recent study from Ahrefs, which analysed 600,000 pages, found no evidence that Google penalises AI-generated content. Here are the key findings from the study.

View Post

The Google Content Warehouse Leak: Understanding Google’s E-E-A-T Algorithm

In 2024, over 2,500 pages with information on Google’s ranking systems were exposed. The documents can’t be used as confirmation of Google’s ranking secret, but they have allowed some industry professionals to create a more structured model of what E-E-A-T could mean in algorithmic terms. Let's take a look.

View Post

How People Use ChatGPT: A Recent Study Reveals All

OpenAI has released a substantial research paper that offers in-depth insights into how people are using ChatGPT. Here's everything the report tells us.

View Post

OpenAI Launches Instant Checkout

OpenAI recently announced the launch of its eCommerce integration feature, Instant Checkout. Here's everything we know so far.

View Post

Google is Removing the &num=100 Parameter

Google recently confirmed that it does not formally support the &num=100 parameter after many in the SEO community noticed a reduction in the ability to pull 100 results. Here's the full story.

View Post

Google’s Algorithms Exposed: What Google’s Trial Docs Tell Us

Google’s algorithms have always been somewhat of a mystery. However, thanks to Google's recent antitrust case, documents provided in court have given us a rare insight into its internal ranking systems. 

View Post

Google’s Antitrust Ruling: Everything You Need to Know

Find out more about Google's monopoly case and the recent ruling that has allowed Google to keep Chrome but is forcing them to end their exclusive search agreements.

View Post

The August 2025 Spam Update is Complete

Google has finished rolling out the first spam update of the year - the August 2025 spam update. Here's everything we know.

View Post

Web Guide: What is Google’s New Experimental Feature?

Last month, Google announced the launch of a new Search Labs experiment, Web Guide. This bold new feature will alter the way Google presents information.

View Post

ChatGPT is Expanding Search, Not Diminishing it

Concerns over ChatGPT taking people away from traditional search habits have been apparent for quite some time. However, Semrush recently ran a study to determine whether ChatGPT adoption has changed traditional search behaviour, aligned with it, or even elevated search activity. 

View Post

Google Claims AI Features Are Improving Click Quality

Despite numerous studies that show AI in search has significantly reduced click-through rates, Google claims that it is driving more queries and improving the quality of clicks coming through to websites.

View Post

AI Mode is Now Available in the UK

AI Mode is coming to the UK! Here's a refresh of what AI Mode is and what it means for you.

View Post

The Adoption of AI Tools is Growing Rapidly

Recent reports by Yext show a shift in consumer habits due to the rapid adoption of AI search. So let’s dive into the key findings of their reports.

View Post

OpenAI Set to Release Rival Web Browser

OpenAI is reportedly preparing to launch an AI-powered web browser in the coming weeks which is set to shake the landscape that is currently dominated by Google Chrome.

View Post

AI Traffic is Due to Overtake Human Traffic Online

AI has seemingly begun to take over the internet so it’s not surprising to hear that AI traffic could soon overtake human traffic online, in fact some sources say it already has. 

View Post

The June 2025 Core Update is Now Complete

The June 2025 core update has completed its rollout after 16 days. Here is everything we know about the update.

View Post

Significant Updates to UK’s Data Protection Laws Reduces the Need For Cookie Consent Banners

There has been a significant update to the UK's data protection framework and it's good news for business owners.

View Post

The Average Top-Ranking Page is Five Years Old: How Long Does SEO Really Take?

A recent study by Ahrefs revealed that the average page ranking #1 in the search results is five years old and 72.9% of pages in the top 10 are more than three years old. 

View Post

Younger Users Are Relying on Pinterest as a Search Engine

39% of consumers use Pinterest as a search engine. Could you be missing out on the power of this underrated platform?

View Post

Google is Testing AI Overviews on YouTube

Google has begun testing AI Overviews on YouTube - here's everything we know.

View Post

AI Overviews Have Significantly Reduced Click Through Rates

A recent study, which looked at 300,000 keywords, has revealed that AI Overviews reduce CTR by 34.5%.

View Post

The Future of the Internet: A Recent Study Reveals All

With revolutionary technology like AI reshaping the way we perceive the internet and human connection, it begs the question - what will the future of the internet look like? 

View Post

Google Expands AI Overviews and Launches AI Mode Experiment

Google recently exapnded the accessiblity of AI overviews, they have now enhanced this further by enabling the tool to answer more complex queries relating to a number of topics.

View Post

The March 2025 Core Update Has Completed its Rollout

Following the numerous updates completed in 2024, Google announced the first update of 2025, on the 13th March. Two weeks later, the first update of 2025 has finished rolling out.

View Post

All Caps Title Tags Improve Organic Traffic 

Title tags have significant impact on SEO, but there has been discussion of whether capitalisation has any influence. SearchPilot recently completed a study, let's see what they found.

View Post

Google’s Search Quality Rater Guidelines Explained

A look into how Google Search Quality Rater Guidelines affect your marketing strategy.

View Post

Google Adds Highly Requested Feature to Google Business Profiles 

Following the numerous requests from business owners, it was announced that Google is making it easier for customers to contact you.

View Post

What Does the Digital PR Industry Look Like Today?

Interest in digital PR has grown and with this extra attention on digital PR, we thought it would be a good time to take an in-depth look at the industry as it is today.

View Post

Google Has Finished Rolling Out the December 2024 Spam Update

One whole calendar day since the completion of the December core update and Google released the December spam update. The December 2024 spam update was the latest in Google’s attempts to fight unhelpful content, spam content, and spam links.

View Post

2024 Digital Roundup

The start of 2025 is approaching, we thought it would be great to take a look at the major events of 2024. From core updates to AI, this year has been very busy.

View Post

Google Has Finished Rolling Out the December 2024 Core Update

Following the completion of the November Core update, we wouldn't have guessed the next update would be rolled out a week later. Let's explore the potential impacts.

View Post

Black Friday 2024: Our Predictions Reviewed

With Black Friday falling on payday for many people, it was predicted that the results would be bigger than ever. Prior to the biggest sale of the year, we made our predictions. We have now reviewed the outcome of the day.

View Post

4 Predictions for Black Friday 2024 

Black Friday is just around the corner, and has been quite unpredictable in recent years. Here are our four predictions for 2024.

View Post

Google’s November 2024 Core Update is Now Complete

The November core update took a week longer than expected to roll out, but continues the theme of Google's aim to provide quality search results for their users.

View Post

Google’s Search Web Creator Conversion Event: Everything You Need to Know

Google recently held a Web Creator Conversion Event at the GooglePlex. Many of the creators in attendance were those negatively affected by the helpful content update in 2023.

View Post

Google Business Profiles Will Soon Be a Requirement for Local Service Ads

As of 21st November, to prevent Local Service Ads from being paused, you will need to connect an up to date, matching Google Business Profile.

View Post

Google Has Begun Testing a ‘Quick View’ Button Feature

Google is testing a ‘Quick View’ button feature, prioritising the user experience over content creators. Good news for recipe bloggers.

View Post

The AC Team Scoop Two Major Trophies at the 2024 Global Search Awards

the Another Concept team are absolutely delighted to have been awarded the gongs for the ‘Best Use of Content Marketing: Small’ and ‘Best Use of PR in a Search Campaign: Small’ – in recognition of our campaign work with RugbyPass for the 2023 Rugby World Cup – at the recent Global Search Awards in Kraków.

View Post

Google has Updated its Spam Policy Document: Here’s Everything You Need to Know

Recently, Google has made a new addition to its spam policies for Google web search document.

View Post

Pages with Informational Intent Prioritised by Google in AI Overviews

Since Google launched the ‘AI Overview’ feature in May, which takes up a large proportion of space in the SERP’s. It is becoming increasingly important to have spot.

View Post

Google August 2024 Core Update: What We’ve Seen So Far

On 15th August, Google launched its algorithm update. Despite the hype surrounding its release, the rollout process has been far from smooth. Here’s what we know.

View Post

Major News Sites Block SearchGPT

OpenAI’s new search engine, Search GPT has been blocked by several major news outlets. Here we investigate why this has occurred.

View Post

Landmark Lawsuit Rules ‘Google Is a Monopolist’

On Monday 5 August, District Judge Amit Mehta ruled that Google was in violation of antitrust law. Here’s what we know.

View Post

Reddit is Blocking Non-Google Search Engines and AI Bots – But Why?

Back in February, Reddit struck a lucrative deal with Google, they are now the only mainstream search engine that provides results from Reddit.

View Post

Google Reverses Plan to Remove Third-Party Cookies

Google is no longer phasing out third-party cookies and is instead opting for a ‘user-first approach’. Here’s what the move means.

View Post

A New Google Core Update is Expected ‘Within the Coming Weeks’ – Are You Ready?

Google’s Search Liaison has announced that the next core update will take place ‘within weeks’. Here’s what the news means…

View Post

60% of Searches End Without a Click – Here’s What This Means for You

For every Google search, only 40% of people reach the Open Web – find out exactly what this means for marketers.

View Post

Google Shuts Down UA: Everything You Need to Know

Google Analytics 4 (GA4) has now officially replaced Universal Analytics (UA). Here’s why the change has taken place and what it means for you and your website.

View Post

How We Gained a DA95 Do-Follow Backlink on the BBC

We recently built a do-follow backlink for one of our clients on the BBC – here’s a step-by-step guide to how we did it.

View Post

Google Search Leak: Actionable Items to Implement in your SEO Strategy

The leak of hundreds of Google Search documents has created a great deal of debate in the SEO community: here are some actionable items you can implement in your SEO strategy today.

View Post

Google Has No Solution For Misleading AI Overviews

Google says it has no solution for the ‘hallucinations’ we’re seeing in AI Overviews. So, should we be worried?

View Post

Google’s CEO Says AI Isn’t Making Search Quality Worse – But Is He Right?

Speaking to Bloomberg, Google CEO Sundar Pichai stated his belief that Google Search is still providing quality results. But, is he right?

View Post

The Biggest Announcements from Google I/O

Google announced a number of new products, features and tech at its annual I/O developer conference. Here are the most important.

View Post

Google Rolls Out AI-Powered Overviews in US Search Results

Google is rolling out AI Overviews to all US searchers. Here’s what it means.

View Post

Google’s Site Reputation Abuse Policy Rolls Out: Manual Actions Hit Big Sites

Google’s Site Reputation Abuse policy is now rolling out. Here’s everything we know so far.

View Post

Google’s March 2024 Core Update Completed

Google’s latest Core Algorithm update is now complete. Here’s everything you need to know.

View Post

Google Expands SGE to Users Who Haven’t Signed Up – What Does It Mean for Brands & Marketers?

Google is expanding the SGE rollout – here’s what we know so far.

View Post

The March 2024 Spam Update has Finished Rolling Out: Here’s What We Know

Google’s March 2024 spam update is complete. Here’s what happened and what the company is taking action against.

View Post

Google Has Introduced INP to Core Web Vitals

Google has replaced First Input Delay (FID) with Interaction to Next Paint (INP) in the Core Web Vitals report. Here’s what this means for you.

View Post

Google is Finally Downranking Spammy and AI-Generated Content

Google is tackling AI-written and spammy content. Here, we explain exactly what’s happening.

View Post

Google’s March 2024 Core Update & Spam Policies Explained

Google’s latest Core Algorithm updates aims to tackle spam and improve Search Results.

View Post

Google is Banning Impersonation and Fake Endorsements in Ads

Google is changing its Misinterpretation policy. We outline what the changes mean for you.

View Post

Google Launches New Search Features in Europe

Google has launched new search features in the EEA. Find out what this means for you.

View Post

Google ‘Removes’ Web Stories From Images

On 8 February 2024, Google announced a major update on the availability of Web Stories. It has since clarified its position.

View Post

The Future of Search: The Role of AI in Search Engines

From image and voice search to Chat GPT, artificial intelligence (AI) has already revolutionised our lives.

View Post

The Privacy Sandbox: Google Phasing Out Third-Party Cookies in 2024

Google is phasing out third-party cookies but what does this mean for your site?

View Post

What did we Learn from the November 2023 Core Update?

We review everything we’ve learnt from the latest core update and discuss how it has affected websites.

View Post

Why We’ve Started Another Concept

Find out why we’ve started Another Concept and what sets us apart from the crowd.

View Post

Google Rolls Out October 2023 Spam Update

Find out all about the October 2023 Spam Update and what it means for you.

View Post

The Google Ads Design is Changing

The Google Ads design has changed. Find out what this means for you.

View Post

Ready to Amplify Your Digital Reach?

GET IN TOUCH
Another Concept LTD
Calls Wharf
2 The Calls
Leeds
LS2 7JUhello@anotherconcept.co.uk
Digital agency network verified agencyGoogle partner badgeGlobal search awards winner 2024Marketing award winner 2024Prolific north champions award finalistLiving wage employer badge
© 2025 Copyright Another Concept Limited
Another Concept Ltd is a company registered in England and Wales (Company No. 14873367)