October 14, 2024
Whilst we can’t argue that the feature is great for user experience on Google, it’s not good news for recipe bloggers. The feature gives the user very little reason to actually visit the website. This means that content creators will put time and effort into creating helpful content that Google deems worthy of ranking, just to be left with no real reward in traffic or on-site engagement.
Brianna Duff, a Google spokesperson, offered a statement on the feature:
‘We’re always experimenting with different ways to connect our users with high-quality and helpful information. We have partnered with a limited number of creators to begin to explore new recipe experiences on Search that are both helpful for users and drive value to the web ecosystem. We don’t have anything to announce right now.’
Many have expressed resentment towards the new feature, believing that it’s content theft and it could kill recipe sites.
Michael Costin responded to Barry Schwartz’s post on X about the new feature:
Also in response to Schwartz, Timothy Beck Werth commented:
Whilst others seeing this from a Google user experience, feel that the new feature is a good thing. Chris commented:
It’s early days for testing but if it rolls out on a larger scale, it could have a big impact on recipe blog websites. Is this a good move on Google’s part or another way for Google to claim content as its own?
Concerned about how this new feature could affect your traffic? Get in touch with the experts today and discuss how we can help you keep on top of Google’s updates.
