October 11, 2024
Yes, the Another Concept team are absolutely delighted to have been awarded the gongs for the ‘Best Use of Content Marketing: Small’ and ‘Best Use of PR in a Search Campaign: Small’ – in recognition of our campaign work with RugbyPass for the 2023 Rugby World Cup – at the recent Global Search Awards in Kraków.
Better still, and as the header image shows, AC’s four co-founders were delighted to have accepted these awards in person alongside a contingent from RugbyPass, on what was a spectacular evening for us all in Poland’s most historic city.
The Global Search Awards are one of the leading and most prestigious awards events in the digital world and to win two – just within our first year as a business no less – up against some very stiff competition from established international brands, is a truly remarkable achievement for us.
However, it also shows that we have abilities and expertise to compete at this level and to provide work that cuts through the noise, even on the world stage.
Double award wins aside, one of the biggest positives for us is how pleased our client has been with the award wins and being able to share this moment with them was fantastic.
Speaking about all this, Tom Rendell, the Head of Product at RugbyPass, said:
“We’re absolutely delighted to have won these two awards. It’s incredibly satisfying to see all the hard work the team put into these campaigns to be recognised like this on the global stage and lauded by the judging panel. This level of content quality is something we strive for here at RugbyPass across all our channels and I believe this is just the start of many more awards to come.”
Yet another highlight was the glowing feedback we got from the GSA judging panel – a group of digital experts from across the world – who said this about the content marketing award:
“Another Concept excelled in creating original content by leveraging the expertise within their team and emphasising EEAT. Their strategy showcased a clear sense of individuality and they have achieved incredible results.”
Regarding the PR-led award the judges also said:
“Another Concept highlights the multifaceted approach taken to achieve RugbyPass’ objectives during the 2023 Rugby World Cup. The strategic use of digital PR, SEO, and interactive content tools showcases a creative and engaging way to capture audience interest and drive sign-ups. Their engaging and well-thought-out approach to content not only delivered compelling PR opportunities but also served dual purposes, all accomplished with a quick turnaround.”
These are our first awards as a business and our appetite to earn more couldn’t be stronger. So if you want to try and achieve similar results with your website’s digital marketing, be sure to get in touch with us today.
To see our full case study about the now AWARD-WINNING work we did with RugbyPass for the 2023 Rugby World Cup, please click here.
