April 17, 2025
The internet has been around for over 30 years and a lot has changed in that time. From websites with basic text and images to dynamic, interactive platforms, the internet has drastically transformed the way we communicate and access information.
But what’s next?
With revolutionary technology like AI reshaping the way we perceive the internet and human connection, it begs the question - what will the future of the internet look like?
A recent study from The Verge, which investigated how consumers are adopting this change, found that ‘the future of the internet is likely smaller communities, with a focus on curated experiences.’
With that in mind, let's look at some of the key takeaways from the survey...
55% of respondents reported that they rely more on their community for information than Google and 66% find it difficult to find reliable sources of information.
This is no surprise considering the amount of fake news and misleading headlines circulating the internet, which is making it more and more difficult for people to distinguish between what is accurate information and what is clickbait.
People are turning to forums and social media to access information they feel they can trust, as authenticity across the internet dwindles.
61% of Gen Z and 53% of Millennials are using AI tools in place of search engines to find information.
The tradition of Googling anything and everything is being overshadowed by AI tools like ChatGPT. Instead of scouring the internet to find information, people are using AI and chatbots to get a comprehensive view of a subject quickly.
People are starting to reduce their reliance on big brands and major platforms, and instead showcasing a strong desire for smaller, more connected communities.
Over half of respondents believe digital communities should have no more than 200 users and 91% of people said participating in a small online group would make them feel more connected to others.
People also expect brands to engage and collaborate with the community (79%) more so than offering exclusive benefits (64%).
Whilst AI has become more commonly used as a source of information, particularly for younger generations, nearly half of those surveyed wouldn’t want to be part of communities that allow AI-generated content.
Additionally, when asked what features people most wanted to see in online groups and communities, the highest response, at 44%, was more human-driven content and less algorithm-dependent content.
It’s clear people are still skeptical about AI. There’s no doubt that it's a highly influential tool, but people aren’t ready or willing to let it take over the power of real human connection.
The survey outlines the importance of online communities in an era that is becoming more accustomed to AI. Brands that focus on authenticity, community, and personal connection are the ones that are likely to come out on top, and bigger brands that are churning out content without focusing on providing genuine value for their audience could face major consequences.
If you are concerned about keeping your website on top, don’t hesitate to get in touch with the experts today.
