Google Discover is reportedly used by 600 million people every day! As a result, by not optimising your content for the feed, you could be missing out on hundreds (if not thousands) of users.
That being said, how exactly do you get featured? Let’s take a look at a few ways you can optimise your content to improve your chances of featuring on Google Discover.
Google Discover is a major part of Google Search. It offers users a feed of search-less and personalised content. Google uses machine learning algorithms to determine a user’s interests and it then presents them with relevant content based on their web and app activity, as well as recent searches, and what’s trending in their area.
The Google Feed was first introduced in December 2016. In 2018, it was refreshed with a different name, fresh design, and a handful of new features. Since then, it has been known as Google Discover.
Since Google Discover is used by millions of people every day, and getting on it is completely free, it’s a great way to enhance your online presence and positively impact your traffic, engagement, and revenue.
As Google Discover is a personalised feed, traffic from Google Discover is often more valuable as it’s presented to users who are more likely to engage with your content.
Users can opt to follow websites in Google Discover and receive updates from that website. This feature means if you successfully attract a visitor, you have a better chance of them returning.
Any site that isn’t violating Google’s content policies and has been indexed by Google is entitled to feature on Google Discover (this doesn't guarantee you will appear on it, just that you are eligible to appear). Before you conduct any optimisations, you need to ensure your pages have been indexed. You can check if a page has been indexed using the URL inspection tool in Google Search Console.
The main purpose of Google Discover is to serve users with content that is interesting and relevant. You should focus on appealing to your target audience and offering valuable, informative, and engaging content that resonates with them.
Here’s a few tips for defining your target audience:
As with Google Search, Google Discover prioritises high-quality content that is not only engaging but also reliable and trustworthy. When you create content for Google Discover, make sure it is well researched with information from credible sources, aligns with your expertise as well as the visitor’s intentions, is displayed well and provides a good user experience. Remember that, most importantly, it must offer real value to your visitors.
Titles should be intriguing and offer an accurate insight into the content you are creating. Misleading or clickbait titles won’t perform well and will reduce your chances of appearing on Google Discover.
Images and videos are featured more heavily on Google Discover because the feed is designed to be highly engaging for users. Where possible, create original and attractive visual content that resonates with your target audience and provides an enhanced user experience.
Important image notes:
Google Discover is only available on mobile devices. Since Google puts significant emphasis on user experience, if your site isn’t optimised for mobile then it may reduce your chances of appearing in the feed. Ensure your website is mobile friendly when optimising for Google Discover.
If you think Google Discover could be a good avenue for your brand and would like further guidance, don’t hesitate to get in touch with the experts. We can help you create an optimised content strategy that aligns with your target audience and displays expertise in your sector.
