It’s not uncommon for businesses to think they need to be publishing blogs constantly in order to build momentum and increase their traffic. While the logic is there, it’s not necessarily that simple.
In the last decade, Google has been cracking down on content quality. Since the Panda update in 2011, which was designed to reduce the visibility of thin, low-quality, and repetitive content and prioritise sites with genuinely helpful content, the search engine has become much more selective about the content it rewards.
Once the update landed, sites that were churning out large volumes of low quality content saw significant ranking drops almost overnight, while those investing time and effort into producing in-depth, original, and relevant content skyrocketed in the search results.
The Panda update set the foundation for how Google evaluates content quality, relevance and trustworthiness, and sent a clear message that more content doesn't always equal better results.
Nowadays businesses are often left wondering how often they should actually be posting blogs to get the most out of their content marketing. Unfortunately, there is no one-size-fits-all answer. However, there is a sweet spot for most businesses that allows them to stay consistent and balance frequency with quality and helpfulness.
With this in mind, here’s how often most businesses should be publishing blogs.
For the majority of businesses, posting one to two blogs per week is the perfect amount. This frequency allows you to remain visible, build topical authority, and grow your organic traffic, all without overwhelming your team.
A steady flow of high-quality content makes it easier to compete in the search results, signalling to search engines that your site is active, relevant, and worth ranking.
One to two blogs a week is more than manageable for most businesses. But for others, especially solo business owners juggling multiple responsibilities or companies who are low on manpower, simply don’t have the time or resources to fulfil this commitment.
If this is the case for you, then there’s no need to worry. Publishing two to four planned, researched, and well-executed blog posts per month can still be effective. As long as each piece is genuinely useful to your audience and aligns with their search intent, a consistent and predictable monthly schedule will benefit your site.
One in-depth article that answers a real question will almost always outperform several rushed posts that add little value.
Some businesses benefit from posting more frequently, particularly those that rely heavily on organic search for growth. This often includes:
Publishing three to five blogs per week can be effective when it's backed by a clear keyword strategy, strong editorial standards, and regular optimisation. However, without this, posting this often can quickly become counterproductive and runs the risk of diluting your site's overall quality.
The right posting frequency can depend on numerous factors, including your goals, resources, and the industry you’re in.
Churning out rushed, low-quality posts every day rarely leads to meaningful results. You need to be publishing as often as you can without sacrificing quality or consistency. To build traffic, authority, and trust, create a schedule you can realistically maintain and focus on producing high-quality, well-researched, and genuinely helpful content.
If you need expert help creating high-quality content regularly, then don’t hesitate to get in touch with us today.
