Our expert
Marcus has spent his career growing the organic search visibility of both large organisations and SMEs. He specialises in technical SEO but he’s obsessed with curating strategies that leverage expertise and unlock potential.
The August 2026 Spam Update is Complete
The Latest Research Reveals 72 Google Maps Ranking Factors
Where we stand on AI in search
The June 2026 Spam Update is Complete
AI Citation Ranking Factors: What Really Improves AI Visibility?
Agentic Commerce is Heading to the UK: What Does it Mean For Shopify Store Owners?
Google’s AI Optimisation Guide: What it Really Means
Do Backlinks Hold the Same Weight as They Did Nearly a Decade Ago? A New Study Uncovers the Truth
The March 2026 Core Update is Complete
ChatGPT Sources Carousel Products From Google Shopping
AI Brand Mentions are Unreliable: How Can Visibility be Quantified?
Google’s 2025 Year-End Report: What Were Their Biggest Crawling Challenges and What Does it Mean For You?
GEO in 2026
Younger Users Prefer TikTok and Instagram Over Traditional Search Engines
Google’s Algorithms Exposed: What Google’s Trial Docs Tell Us
ChatGPT is Expanding Search, Not Diminishing it
AI Mode is Now Available in the UK
The Average Top-Ranking Page is Five Years Old: How Long Does SEO Really Take?
Google Expands AI Overviews and Launches AI Mode Experiment
The March 2025 Core Update Has Completed its Rollout
Google Has Finished Rolling Out the December 2024 Core Update
Major News Sites Block SearchGPT
A New Google Core Update is Expected ‘Within the Coming Weeks’ – Are You Ready?
Google Shuts Down UA: Everything You Need to Know
Google’s CEO Says AI Isn’t Making Search Quality Worse – But Is He Right?
Google Rolls Out AI-Powered Overviews in US Search Results
Google Has Introduced INP to Core Web Vitals
Google Launches New Search Features in Europe
The Future of Search: The Role of AI in Search Engines
Why Your Backlink Strategy Isn't Working: 5 Common Mistakes
Building an SEO Report: Picking the Metrics That Matter
How to Measure Your Brand’s Visibility in the Age of AI
How Do I Rank For More Than One Location? Local SEO for Multi-Location Businesses
Robots.txt: What is It and When Should You Use It?
Improving Website Performance: Page Speed Optimisations
URL Structure: Best Practices For SEO
How to Share Access to Meta Business Suite
2025 Review: A Year of Adjustment For SEO
A Quick Guide to Meta Tags
Everything You Need to Know About Schema Markup
How to Manage and Monitor Local SEO Effectively: Toolkit Essentials
How to Optimise Your Images For SEO
What is Crawl Budget and How to Optimise it
SEO Checklist: What to Look For if You're Not Moving Forward
How to Share Access to Google Search Console
Hreflang Tags: What Are They and Why Are They Used?
Understanding Canonical URLs and Tags: A Beginner's Guide
How to Use Google Search Console
What Are Core Web Vitals and Why Are They Important?
Internal Linking for Ecommerce Websites
SEO Best Practices for Personalised and IP-Based Content
Local SEO: How to Optimise for Local Search Results
How to Set Up and Get Started With a Google Business Profile
5 Top Tips for Voice Search Optimisation
E.E.A.T Guidelines: What Are They and How Do I Follow Them?
5 Common SEO Mistakes and How to Fix Them
How to Optimise for Google Discover
How to Produce an Effective & Impactful SEO Audit that Maximises Results
The Ultimate Guide to Keyword Research
