Our expert
Alex is our paid media specialist. He’s an experienced digital marketer who has delivered campaigns and solutions for many businesses and government agencies. He specialises in AI-driven optimisation, data analysis and cross-platform ad activation across Google, Meta, TikTok and other paid media channels. His expertise covers strategy development, CRM integration, conversion attribution and business intelligence - enabling data-informed decisions at scale. “While there are many incredible AI advancements taking place in advertising right now, it’s important to ensure brands are represented authentically and we don’t cheapen the product. Knowing what to use and when to use it is the real skill for the modern day marketer.” Outside work, he enjoys woodwork and old cameras.
