June 30, 2025
Google has announced the second core update of the year, the June 2025 core update, which is expected to take up to three weeks to complete.
Google Search Central announced the update via X:
Despite Google stating there would be ‘more updates, more often’, at the Web Creator Conversion Event last October, there has only been one other update this year, the March 2025 core update.
Although this update comes as no surprise, with numerous SEOs reporting recent volatility in the SERPs. Barry Schwartz has repeatedly taken to X to share updates on the rocky search results:
SEO consultant, Glenn Gabe, also suspected a core update may be on the way:
Responses to the update are, unsurprisingly, less than positive:
It will be interesting to see how this update affects sites that had previously been hit by the 2024 helpful content update, as this is the fourth update since Google stated that ‘neither this update nor the next one will recover sites’.
Google releases core updates multiple times throughout the year to ‘make significant broad changes to [our] search algorithms and systems’.
Here’s a timeline of the last two years:
It’s not uncommon for the SERPs to become volatile during, and for a while after, a core update. If you do notice a drop in traffic or rankings, there’s no need to assume the worst, it may be temporary.
The best thing you can do for your site is to continue creating helpful content and following E.E.A.T guidelines. But if you are concerned about the impact of any core update, don’t hesitate to get in touch with us today.
We will keep updating you as the rollout continues, so be sure to check back here for the latest news.
