Insights

A client asked us about using personalized content recommendations based on user region, concerned about presenting unavailable videos due to licensing restrictions.

Recently, Google has made a new addition to its spam policies for Google web search document.

Since Google launched the ‘AI Overview’ feature in May, which takes up a large proportion of space in the SERP’s. It is becoming increasingly important to have spot.

With privacy laws reshaping digital marketing, click here to read about the importance of using data-driven insights to create human-centric campaigns.

On 15th August, Google launched its algorithm update. Despite the hype surrounding its release, the rollout process has been far from smooth. Here’s what we know.

OpenAI’s new search engine, Search GPT has been blocked by several major news outlets. Here we investigate why this has occurred.

On Monday 5 August, District Judge Amit Mehta ruled that Google was in violation of antitrust law. Here’s what we know.

Back in February, Reddit struck a lucrative deal with Google, they are now the only mainstream search engine that provides results from Reddit.

Google is no longer phasing out third-party cookies and is instead opting for a ‘user-first approach’. Here’s what the move means.

Google’s Search Liaison has announced that the next core update will take place ‘within weeks’. Here’s what the news means…

For every Google search, only 40% of people reach the Open Web – find out exactly what this means for marketers.

Google Analytics 4 (GA4) has now officially replaced Universal Analytics (UA). Here’s why the change has taken place and what it means for you and your website.

We recently built a do-follow backlink for one of our clients on the BBC – here’s a step-by-step guide to how we did it.

The leak of hundreds of Google Search documents has created a great deal of debate in the SEO community: here are some actionable items you can implement in your SEO strategy today.

Google says it has no solution for the ‘hallucinations’ we’re seeing in AI Overviews. So, should we be worried?

Speaking to Bloomberg, Google CEO Sundar Pichai stated his belief that Google Search is still providing quality results. But, is he right?

Google announced a number of new products, features and tech at its annual I/O developer conference. Here are the most important.

Google is rolling out AI Overviews to all US searchers. Here’s what it means.

Google’s Site Reputation Abuse policy is now rolling out. Here’s everything we know so far.

Google’s latest Core Algorithm update is now complete. Here’s everything you need to know.

Google is expanding the SGE rollout – here’s what we know so far.

Google’s March 2024 spam update is complete. Here’s what happened and what the company is taking action against.

Google has replaced First Input Delay (FID) with Interaction to Next Paint (INP) in the Core Web Vitals report. Here’s what this means for you.

Google is tackling AI-written and spammy content. Here, we explain exactly what’s happening.

Google’s latest Core Algorithm updates aims to tackle spam and improve Search Results.

Google is changing its Misinterpretation policy. We outline what the changes mean for you.

Google has launched new search features in the EEA. Find out what this means for you.

On 8 February 2024, Google announced a major update on the availability of Web Stories. It has since clarified its position.

From image and voice search to Chat GPT, artificial intelligence (AI) has already revolutionised our lives.

Google is phasing out third-party cookies but what does this mean for your site?

We review everything we’ve learnt from the latest core update and discuss how it has affected websites.

Take a look at some easy steps you can take to market your business online.

Find out why we’ve started Another Concept and what sets us apart from the crowd.

Find out how you can use AI tools to boost and support your digital PR campaigns.

Find out all about the October 2023 Spam Update and what it means for you.

Discover why internal linking is so important and 5 internal linking ideas for ecommerce.

The Google Ads design has changed. Find out what this means for you.