The Biggest Announcements from Google I/O
Google announced a number of new products, features and tech at its annual I/O developer conference. Here are the most important.
Insights
Google Rolls Out AI-Powered Overviews in US Search Results
Google is rolling out AI Overviews to all US searchers. Here’s what it means.
How to Conduct a Content Audit
A content audit is a systematic approach to evaluating your website’s published content. Whether you’re new to content or you’re an experienced strategist, running a content audit can seem daunting without a structured, step-by-step approach. That’s why we’ve created this comprehensive content audit guide, providing a roadmap to help you navigate every part of the process.
Google’s Site Reputation Abuse Policy Rolls Out: Manual Actions Hit Big Sites
Google’s Site Reputation Abuse policy is now rolling out. Here’s everything we know so far.
Google’s March 2024 Core Update Completed
Google’s latest Core Algorithm update is now complete. Here’s everything you need to know.
The Ultimate Guide to Devising & Delivering a Content Strategy
In this guide, we cover every element of creating and implementing a content strategy. From harnessing storytelling and data-driven insights to defining personas and setting goals, we discuss how to create impactful content experiences that drive measurable results.
Avoid These Five Dodgy Digital PR Practices
Some digital PR providers have some dodgy approaches, here are five examples of these and our take on how you avoid falling foul of them.
The Ultimate Guide to Keyword Research
Keyword research should be the foundation of any marketing activity to discover what your audience are looking for. Learn everything about it and how to do it here.
Google Expands SGE to Users Who Haven’t Signed Up – What Does It Mean for Brands & Marketers?
Google is expanding the SGE rollout – here’s what we know so far.
The March 2024 Spam Update has Finished Rolling Out: Here’s What We Know
Google’s March 2024 spam update is complete. Here’s what happened and what the company is taking action against.
Google Has Introduced INP to Core Web Vitals
Google has replaced First Input Delay (FID) with Interaction to Next Paint (INP) in the Core Web Vitals report. Here’s what this means for you.
Google is Finally Downranking Spammy and AI-Generated Content
Google is tackling AI-written and spammy content. Here, we explain exactly what’s happening.