Our service

SaaS PPC Agency

We scale your revenue with data-backed strategies. 

With things like customer lifetime values and acquisition costs to think about, SaaS growth isn't always simple. Many SaaS PPC agencies treat software as a one-off purchase too, making success even harder to achieve. 

Here at Another Concept, we know that a customer sign-up is just the beginning, which is why we align your strategy with your business and focus on sustainable growth, rather than just quick wins and cheap clicks. From accurate conversion tracking to expert targeting, we do everything in our power to keep your cost of acquisition as competitive as possible. 

We don’t use account managers either. When you work with us, you deal directly with the specialist who understands how to turn your PPC spend into consistent revenue. We focus on the entire sales process, making sure your ads are attracting high-intent users who will stick with your product long term. 

To get started with a results-driven SaaS PPC agency, get in touch with us today and find out what we can do for you.

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Explore our case studIES

Awards and Accreditation

Our Service Leader

Alex Gregory

“PPC Advertising is a rapidly changing landscape and not all businesses are keeping up. Harnessing AI and first-party data is now essential and requires business-wide collaboration between teams. I love working directly with my clients to tackle these problems and accelerate their growth.”

Our Approach to SaaS PPC

As an SaaS PPC agency, we look beyond sign ups and focus on the entire sales process to consistently scale your revenue.

Sustainable Growth

Instead of chasing the lowest cost-per-lead, we strive for the highest lifetime value. We do this by analysing which campaigns and channels attract loyal customers and ensuring your ad spend goes towards sustainable, recurring revenue instead of temporary spikes. 

Thorough Attribution

We implement robust tracking and take the time to understand each stage of the funnel, from the first click to the final conversion, so we can see exactly which keywords and assets provide the biggest returns. 

Testing & Iterating

We regularly iterate on ad copy and landing pages to keep up with the fast-moving market, minimise friction, and maximise performance. 

What Makes Our SaaS PPC Agency Different?

01

Only Speak to Experts

When you partner with us as SaaS PPC specialists, you’ll never speak to an account manager. You will always have direct access to the expert working on your account so you stay in the know about how your ad campaigns are performing and contributing to your success. 

02

The Right Strategy

We take the time to understand your specific business and product to create a bespoke PPC strategy that aligns with your targets and long-term goals. 

03

Instant Communication

Although we’re always available for you to call or email, or even meet in person, we prefer using WhatsApp. So whether you have an urgent problem, a quick question, or just an idea, we will get back to you quickly. 

04

Fluid Retainer

We don’t commit our clients to fixed retainers and contracts that no longer serve their purpose over time. Instead, you will receive a flexible retainer model that we can adapt to suit your current requirements and goals, so you always have the right level of support. 

TESTIMONIALS

What Our Clients Say!

Don’t just take our word for it…

Another Concept’s open and honest approach to link building has been fantastic. They understand our business and the publications we’d like to feature in. As a result, they have built links that provide real value for us.
Jamie Grainger
Director
PPS
With so much going on day-to-day, it’s been a massive relief having Another Concept in our corner. They take the lead, react quickly, and got results in no time.
Tom Ive
Co-Founder & MD
Raven Forge
The team at Another Concept were great to work with. They understood that I was operating with a limited budget and they worked incredibly hard to ensure that all the money I spent was working for me and my goals. They delivered work that outperformed my metrics and I was incredibly happy with the results they achieved.
Chris Shilson
Engine Carbon Clean