
With things like customer lifetime values and acquisition costs to think about, SaaS growth isn't always simple. Many SaaS PPC agencies treat software as a one-off purchase too, making success even harder to achieve.
Here at Another Concept, we know that a customer sign-up is just the beginning, which is why we align your strategy with your business and focus on sustainable growth, rather than just quick wins and cheap clicks. From accurate conversion tracking to expert targeting, we do everything in our power to keep your cost of acquisition as competitive as possible.
We don’t use account managers either. When you work with us, you deal directly with the specialist who understands how to turn your PPC spend into consistent revenue. We focus on the entire sales process, making sure your ads are attracting high-intent users who will stick with your product long term.
To get started with a results-driven SaaS PPC agency, get in touch with us today and find out what we can do for you.
















Our Service Leader
“PPC Advertising is a rapidly changing landscape and not all businesses are keeping up. Harnessing AI and first-party data is now essential and requires business-wide collaboration between teams. I love working directly with my clients to tackle these problems and accelerate their growth.”

As an SaaS PPC agency, we look beyond sign ups and focus on the entire sales process to consistently scale your revenue.
Instead of chasing the lowest cost-per-lead, we strive for the highest lifetime value. We do this by analysing which campaigns and channels attract loyal customers and ensuring your ad spend goes towards sustainable, recurring revenue instead of temporary spikes.
We implement robust tracking and take the time to understand each stage of the funnel, from the first click to the final conversion, so we can see exactly which keywords and assets provide the biggest returns.
We regularly iterate on ad copy and landing pages to keep up with the fast-moving market, minimise friction, and maximise performance.
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When you partner with us as SaaS PPC specialists, you’ll never speak to an account manager. You will always have direct access to the expert working on your account so you stay in the know about how your ad campaigns are performing and contributing to your success.
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We take the time to understand your specific business and product to create a bespoke PPC strategy that aligns with your targets and long-term goals.
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Although we’re always available for you to call or email, or even meet in person, we prefer using WhatsApp. So whether you have an urgent problem, a quick question, or just an idea, we will get back to you quickly.
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We don’t commit our clients to fixed retainers and contracts that no longer serve their purpose over time. Instead, you will receive a flexible retainer model that we can adapt to suit your current requirements and goals, so you always have the right level of support.