See how we worked with PPS, a Yorkshire-based wholesale cleaning supplies business, to generate leads through a targeted PPC campaign.
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After a period of sustained growth across multiple areas of the business, PPS wanted to invest in paid advertising in order to generate high-quality leads.
To give their ads the strongest possible start, we made the decision to completely rebuild PPS’ Google Ads account. This approach gave us greater control and allowed us to ensure their ads reached the right audience at exactly the right time.
We built a highly targeted campaign that initially ran for three months.
To maximise our chances of success, we split the campaign into several core themes, carrying out extensive keyword research for each theme to understand exactly what the client’s ideal prospects were searching for.
During the campaign, we then used a combination of smart and manual bidding in order to ensure that new keywords were found and so the client remained competitive for priority terms.
Added to this, we also reviewed PPS’ goal configurations so we could guarantee that campaigns were always optimised for the correct results.
The main aim of this campaign was to generate higher quality leads in higher quantities. After three months, we were able to design a more efficient account that is now consistently driving quality leads for the business.
At the end of the campaign, PPS saw a 51% reduction in CPA (cost per acquisition), a 30% increase in conversion rates, and a 32% increase in leads.
We’ve worked with startups, multinationals and everyone in between. So we can create a targeted and tailored campaign that will suit your goals and objectives.
Get in touch with our experts today to see what we can do for you.
