Find out how we increased e-commerce sales for Raven Forge, a UK-based gifting brand, through a multi-channel paid search campaign.
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Due to the nature of their products and Google’s strict advertising policies, Raven Forge were experiencing a number of issues with their Google Ads account and came to us for help.
The goal was to get their Google Ads back up and running, and effectively target the right audience for their unique range of products.
We revived and expanded Raven Forge’s Google Ads account to boost sales.
This campaign focused on showcasing Raven Forge’s products in a way that didn’t violate any of Google’s strict advertising policies. Beyond this, we also expanded their offering to Microsoft Ads and Reddit in order to get their brand in front of a bigger audience.
In addition, we also corrected the tracking issues Raven Forge had been experiencing, allowing us to collect better user data that helped us make more informed decisions with their account. This also allowed us to optimise their budget and generate more sales.
Over the course of six months, we were able to enhance Raven Forge’s performance dramatically, increasing their ROAS (return on ad spend) by 9x, getting their average CPC (cost per click) to just £0.39, and lowering their CPA (cost per acquisition) to £6.
We’ve worked with startups, multinationals and everyone in between. So we can create a targeted and tailored campaign that will suit your goals and objectives.
Get in touch with our experts today to see what we can do for you.
