SEO Best Practices for Personalised and IP-Based Content
A client asked us about using personalized content recommendations based on user region, concerned about presenting unavailable videos due to licensing restrictions.
A client asked us about using personalized content recommendations based on user region, concerned about presenting unavailable videos due to licensing restrictions.
Google’s Search Liaison has announced that the next core update will take place ‘within weeks’. Here’s what the news means…
For every Google search, only 40% of people reach the Open Web – find out exactly what this means for marketers.
We recently built a do-follow backlink for one of our clients on the BBC – here’s a step-by-step guide to how we did it.
The leak of hundreds of Google Search documents has created a great deal of debate in the SEO community: here are some actionable items you can implement in your SEO strategy today.
Google says it has no solution for the ‘hallucinations’ we’re seeing in AI Overviews. So, should we be worried?
Speaking to Bloomberg, Google CEO Sundar Pichai stated his belief that Google Search is still providing quality results. But, is he right?
Google is rolling out AI Overviews to all US searchers. Here’s what it means.
A content audit is a systematic approach to evaluating your website’s published content. Whether you’re new to content or you’re an experienced strategist, running a content audit can seem daunting without a structured, step-by-step approach. That’s why we’ve created this comprehensive content audit guide, providing a roadmap to help you navigate every part of the process.
In this guide, we cover every element of creating and implementing a content strategy. From harnessing storytelling and data-driven insights to defining personas and setting goals, we discuss how to create impactful content experiences that drive measurable results.
Keyword research should be the foundation of any marketing activity to discover what your audience are looking for. Learn everything about it and how to do it here.
Google is expanding the SGE rollout – here’s what we know so far.