Google August 2024 Core Update: What We’ve Seen So Far
On 15th August, Google launched its algorithm update. Despite the hype surrounding its release, the rollout process has been far from smooth. Here’s what we know.
Home »
Tom Brook
Tom has more than 10 years of experience working in copywriting, content strategy and PR. Over the years, he’s led one of the largest copywriting teams in the UK and has worked on a freelance basis for some of the country’s biggest brands.
Reddit is Blocking Non-Google Search Engines and AI Bots – But Why?
Back in February, Reddit struck a lucrative deal with Google, they are now the only mainstream search engine that provides results from Reddit.
60% of Searches End Without a Click – Here’s What This Means for You
For every Google search, only 40% of people reach the Open Web – find out exactly what this means for marketers.
Google Search Leak: Actionable Items to Implement in your SEO Strategy
The leak of hundreds of Google Search documents has created a great deal of debate in the SEO community: here are some actionable items you can implement in your SEO strategy today.
Google Has No Solution For Misleading AI Overviews
Google says it has no solution for the ‘hallucinations’ we’re seeing in AI Overviews. So, should we be worried?
How to Conduct a Content Audit
A content audit is a systematic approach to evaluating your website’s published content. Whether you’re new to content or you’re an experienced strategist, running a content audit can seem daunting without a structured, step-by-step approach. That’s why we’ve created this comprehensive content audit guide, providing a roadmap to help you navigate every part of the process.
The Ultimate Guide to Devising & Delivering a Content Strategy
In this guide, we cover every element of creating and implementing a content strategy. From harnessing storytelling and data-driven insights to defining personas and setting goals, we discuss how to create impactful content experiences that drive measurable results.
Google Expands SGE to Users Who Haven’t Signed Up – What Does It Mean for Brands & Marketers?
Google is expanding the SGE rollout – here’s what we know so far.
The March 2024 Spam Update has Finished Rolling Out: Here’s What We Know
Google’s March 2024 spam update is complete. Here’s what happened and what the company is taking action against.
Google is Finally Downranking Spammy and AI-Generated Content
Google is tackling AI-written and spammy content. Here, we explain exactly what’s happening.
Google ‘Removes’ Web Stories From Images
On 8 February 2024, Google announced a major update on the availability of Web Stories. It has since clarified its position.
What did we Learn from the November 2023 Core Update?
We review everything we’ve learnt from the latest core update and discuss how it has affected websites.