SEO Best Practices for Personalised and IP-Based Content
A client asked us about using personalized content recommendations based on user region, concerned about presenting unavailable videos due to licensing restrictions.
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Marcus Hearn
Marcus has spent his career growing the organic search visibility of both large organisations and SMEs. He specialises in technical SEO but he’s obsessed with curating strategies that leverage expertise and unlock potential.
How to Produce an Effective & Impactful SEO Audit that Maximises Results
Search engine optimisation (SEO) audits are one of the most useful digital marketing tools. In this guide, we’ll discuss how to conduct an audit that leads to real and significant changes.
Major News Sites Block SearchGPT
OpenAI’s new search engine, Search GPT has been blocked by several major news outlets. Here we investigate why this has occurred.
A New Google Core Update is Expected ‘Within the Coming Weeks’ – Are You Ready?
Google’s Search Liaison has announced that the next core update will take place ‘within weeks’. Here’s what the news means…
Google Shuts Down UA: Everything You Need to Know
Google Analytics 4 (GA4) has now officially replaced Universal Analytics (UA). Here’s why the change has taken place and what it means for you and your website.
Google’s CEO Says AI Isn’t Making Search Quality Worse – But Is He Right?
Speaking to Bloomberg, Google CEO Sundar Pichai stated his belief that Google Search is still providing quality results. But, is he right?
Google Rolls Out AI-Powered Overviews in US Search Results
Google is rolling out AI Overviews to all US searchers. Here’s what it means.
The Ultimate Guide to Keyword Research
Keyword research should be the foundation of any marketing activity to discover what your audience are looking for. Learn everything about it and how to do it here.
Google Has Introduced INP to Core Web Vitals
Google has replaced First Input Delay (FID) with Interaction to Next Paint (INP) in the Core Web Vitals report. Here’s what this means for you.
Google Launches New Search Features in Europe
Google has launched new search features in the EEA. Find out what this means for you.
The Future of Search: The Role of AI in Search Engines
From image and voice search to Chat GPT, artificial intelligence (AI) has already revolutionised our lives.
Internal Linking for Ecommerce Websites
Discover why internal linking is so important and 5 internal linking ideas for ecommerce.