Google Reverses Plan to Remove Third-Party Cookies
Google is no longer phasing out third-party cookies and is instead opting for a ‘user-first approach’. Here’s what the move means.
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A New Google Core Update is Expected ‘Within the Coming Weeks’ – Are You Ready?
Google’s Search Liaison has announced that the next core update will take place ‘within weeks’. Here’s what the news means…
60% of Searches End Without a Click – Here’s What This Means for You
For every Google search, only 40% of people reach the Open Web – find out exactly what this means for marketers.
Google Shuts Down UA: Everything You Need to Know
Google Analytics 4 (GA4) has now officially replaced Universal Analytics (UA). Here’s why the change has taken place and what it means for you and your website.
How We Gained a DA95 Do-Follow Backlink on the BBC
We recently built a do-follow backlink for one of our clients on the BBC – here’s a step-by-step guide to how we did it.
Identifying the Right Digital Marketing Channels for Your Business
Our latest guide looks at the steps you should take when deciding on which channels to invest in to promote your business.
Google Search Leak: Actionable Items to Implement in your SEO Strategy
The leak of hundreds of Google Search documents has created a great deal of debate in the SEO community: here are some actionable items you can implement in your SEO strategy today.
Google Has No Solution For Misleading AI Overviews
Google says it has no solution for the ‘hallucinations’ we’re seeing in AI Overviews. So, should we be worried?
Google’s CEO Says AI Isn’t Making Search Quality Worse – But Is He Right?
Speaking to Bloomberg, Google CEO Sundar Pichai stated his belief that Google Search is still providing quality results. But, is he right?
The Biggest Announcements from Google I/O
Google announced a number of new products, features and tech at its annual I/O developer conference. Here are the most important.
Google Rolls Out AI-Powered Overviews in US Search Results
Google is rolling out AI Overviews to all US searchers. Here’s what it means.
How to Conduct a Content Audit
A content audit is a systematic approach to evaluating your website’s published content. Whether you’re new to content or you’re an experienced strategist, running a content audit can seem daunting without a structured, step-by-step approach. That’s why we’ve created this comprehensive content audit guide, providing a roadmap to help you navigate every part of the process.
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