Google has Updated its Spam Policy Document: Here’s Everything You Need to Know
Recently, Google has made a new addition to its spam policies for Google web search document.
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Technical SEO
How to Produce an Effective & Impactful SEO Audit that Maximises Results
Search engine optimisation (SEO) audits are one of the most useful digital marketing tools. In this guide, we’ll discuss how to conduct an audit that leads to real and significant changes.
Google August 2024 Core Update: What We’ve Seen So Far
On 15th August, Google launched its algorithm update. Despite the hype surrounding its release, the rollout process has been far from smooth. Here’s what we know.
Landmark Lawsuit Rules ‘Google Is a Monopolist’
On Monday 5 August, District Judge Amit Mehta ruled that Google was in violation of antitrust law. Here’s what we know.
Reddit is Blocking Non-Google Search Engines and AI Bots – But Why?
Back in February, Reddit struck a lucrative deal with Google, they are now the only mainstream search engine that provides results from Reddit.
Google Reverses Plan to Remove Third-Party Cookies
Google is no longer phasing out third-party cookies and is instead opting for a ‘user-first approach’. Here’s what the move means.
A New Google Core Update is Expected ‘Within the Coming Weeks’ – Are You Ready?
Google’s Search Liaison has announced that the next core update will take place ‘within weeks’. Here’s what the news means…
60% of Searches End Without a Click – Here’s What This Means for You
For every Google search, only 40% of people reach the Open Web – find out exactly what this means for marketers.
Google Shuts Down UA: Everything You Need to Know
Google Analytics 4 (GA4) has now officially replaced Universal Analytics (UA). Here’s why the change has taken place and what it means for you and your website.
Google Search Leak: Actionable Items to Implement in your SEO Strategy
The leak of hundreds of Google Search documents has created a great deal of debate in the SEO community: here are some actionable items you can implement in your SEO strategy today.
Google’s CEO Says AI Isn’t Making Search Quality Worse – But Is He Right?
Speaking to Bloomberg, Google CEO Sundar Pichai stated his belief that Google Search is still providing quality results. But, is he right?
Google’s Site Reputation Abuse Policy Rolls Out: Manual Actions Hit Big Sites
Google’s Site Reputation Abuse policy is now rolling out. Here’s everything we know so far.