Another Concept Scoops Two Awards at the 2026 Global Search Awards

Key Takeaways: 

• Overall Winner: Best Use of PR in a Search Campaign: Small
• Silver Award: Best Use of Content Marketing: Small
• Both awards won in conjunction with RugbyPass for work relating to Women’s Rugby World Cup 2025 
• Fourth and fifth Global Search Awards for the agency 
• Third year in a row Another Concept has received international recognition

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I’m thrilled to announce that team Another Concept returned from Dublin with two accolades at the 2026 Global Search Awards. 

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We won the award for Best Use of PR in a Search Campaign: Small, while also winning a Silver Award for the Best Use of Content Marketing: Small. These are our fourth and fifth Global Search Awards, and it marks the third year in a row that we’ve received international recognition for our work. 

Both awards came from our work with RugbyPass relating to the 2025 Women's Rugby World Cup. This included our popular Top 50 campaign, which saw Black Ferns star Portia Woodman-Wickliffe crowned as the best female rugby player in the world. 

Speaking about our (now) award-winning PR campaign, the judges said we’d created: 

“A standout campaign that demonstrated a creative and forward-thinking approach to search strategy. The integration of expert-led content, strong public relations activity, and emerging artificial intelligence visibility metrics showcased a strong understanding of the evolving search landscape. Clear documentation of the process and well-supported results made the campaign both compelling and credible."

While discussing our content marketing efforts, the judges added that we’d delivered: 

“A strong, creative campaign that brought a compelling idea to life through close client collaboration. The hero asset provided a clear hook for digital PR, generating exceptional organic coverage and high-quality backlinks, with impressive results achieved entirely without media spend."

We think the results speak for themselves. Overall, the campaign generated: 

• 60+ pieces of international coverage, including: .au, .ie, .com, .nz, .fr
• 250M estimated reach
• 2M estimated content views
• 100+ backlinks (average DA of 65, highest DA of 99)
• 35k social engagements
• 3.4M estimated social views
• 153% increase organic traffic vs 2022 tournament
• 176% increase organic sessions vs 2022 tournament
• Keyword rankings up 207% vs 2022 tournament

And we finished with one happy client, with the Head of Editorial & SEO Strategy at World Rugby, Kim Ekin, stating:

“WRWC25 exceeded all of our expectations, putting women’s rugby centre of the global stage. We’re incredibly proud of the dedication of our teams and Another Concept for bringing this to reality - we can’t wait until Australia 2029!”

With awards season now in full swing, we can’t wait to see what other awards we’ll win before the year is out. 

If you’re on the lookout for a marketing agency with a track record of delivering impressive results, get in touch with us today.