Less Data, More Opportunity? Rediscovering Human-Centric Marketing
With privacy laws reshaping digital marketing, click here to read about the importance of using data-driven insights to create human-centric campaigns.
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Google August 2024 Core Update: What We’ve Seen So Far
On 15th August, Google launched its algorithm update. Despite the hype surrounding its release, the rollout process has been far from smooth. Here’s what we know.
Major News Sites Block SearchGPT
OpenAI’s new search engine, Search GPT has been blocked by several major news outlets. Here we investigate why this has occurred.
Landmark Lawsuit Rules ‘Google Is a Monopolist’
On Monday 5 August, District Judge Amit Mehta ruled that Google was in violation of antitrust law. Here’s what we know.
Reddit is Blocking Non-Google Search Engines and AI Bots – But Why?
Back in February, Reddit struck a lucrative deal with Google, they are now the only mainstream search engine that provides results from Reddit.
Google Reverses Plan to Remove Third-Party Cookies
Google is no longer phasing out third-party cookies and is instead opting for a ‘user-first approach’. Here’s what the move means.
A New Google Core Update is Expected ‘Within the Coming Weeks’ – Are You Ready?
Google’s Search Liaison has announced that the next core update will take place ‘within weeks’. Here’s what the news means…
60% of Searches End Without a Click – Here’s What This Means for You
For every Google search, only 40% of people reach the Open Web – find out exactly what this means for marketers.
Google Shuts Down UA: Everything You Need to Know
Google Analytics 4 (GA4) has now officially replaced Universal Analytics (UA). Here’s why the change has taken place and what it means for you and your website.
How We Gained a DA95 Do-Follow Backlink on the BBC
We recently built a do-follow backlink for one of our clients on the BBC – here’s a step-by-step guide to how we did it.
Google Search Leak: Actionable Items to Implement in your SEO Strategy
The leak of hundreds of Google Search documents has created a great deal of debate in the SEO community: here are some actionable items you can implement in your SEO strategy today.
Google Has No Solution For Misleading AI Overviews
Google says it has no solution for the ‘hallucinations’ we’re seeing in AI Overviews. So, should we be worried?