Find out how we improved lead quality and drove a 123% increase in high value conversions for Geo Green Power, a nationwide renewable energy installer, through a paid search campaign.
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Geo Green Power - a nationwide renewable energy installer, specialising in solar panels and green energy tech - had been running Google Ads in-house.The account was generating volume, but not value.
They approached us to:
• Reorient campaign performance around lead quality, not volume
• Increase the number of high-value conversions
• Establish reporting around pipeline value, not vanity metrics
We recognised that the leads being generated were misaligned with the client's ideal customer profile. So our strategic approach was to:
• Redefine and reoptimise the account to target the right customers
• Also to attract fewer, but more lucrative prospects
• Switch the ads to multiple messaging themes
• Provide more personalised and targeted ad messaging
The campaign ran across Google Ads, with Microsoft Ads as a secondary channel.
• We began with a full audit of the existing account structure, mapping spend against lead quality, retrospectively
• Revamped and strategically chose better keywords to target
• Restructured the ad group
• Rewrote all ad copy and refreshed creative assets
• Built custom reporting to highlight relevant leads
Our primary objective was to improve lead quality and drive more high-value conversions. We have more than delivered and our client is delighted:
Generated in Leads
Increase in Conversions
CPA Reduction
We’ve worked with startups, multinationals and everyone in between. So we can create a targeted and tailored campaign that will suit your goals and objectives.
Get in touch with our experts today to see what we can do for you.
