January 20, 2025
Google News is a channel that collates and organises thousands of articles from indexed publishers across the world. It then displays what is most relevant to the user based on factors such as language, location, recent searches, and interests. The service was created in 2002 and officially launched in 2006.
Getting on Google News is straightforward - be eligible. Google continuously crawls the web and sifts through thousands of publications to find articles for Google News. By regularly publishing high-quality, original news coverage, you have the chance to be featured. You can manage your Google News coverage in Google Publisher Center.
Since 2019, publishers have been able to manage their Google News submissions using Google Publisher Center. Until recently, publishers could manually create publications in Google Publisher Center. However, in 2024 it was announced that publishers would no longer be able to do this. Instead, Google’s algorithms now determine eligible news based on whether or not it adheres to the Google News policies.
You don’t have to use Publisher Center to appear in Google News and submitting your site to it doesn’t guarantee you will appear on the channel. Google Publisher Centre is simply there to help you manage how you appear on the channel.
Once set up, you can manage your organisation's settings and user access.
Google News can drive significant amounts of traffic to your site and since your content is being shown to the right audience from the get go, the traffic you get is likely to be more valuable.
Google News only presents users with information from trusted and authoritative publications. If you are appearing on Google News, then not only does that indicate to Google that you are a relevant and helpful source of information, but it also demonstrates to your users that your information can be trusted.
By being a source of reliable information, you’re more likely to have other sites reference you in their content. Backlinks go a long way towards improving the authority of your site, increasing its visibility in the search results in the process.
Google ranks content algorithmically in Google News based on a variety of factors, including:
Additionally, the ‘For You’ tab is determined by:
First and foremost you need to adhere to Google’s guidelines. Google has a series of guidelines for Google News, including content policies and technical guidelines that you need to follow in order to feature in the feed.
Google News is about relevant and up-to-date news. Evergreen content is less important here, so you want to stay on top of recent events at all times. It’s also important to publish your content regularly to show an active status.
E.E.A.T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. E.E.A.T is what helps Google determine the quality of a piece of content. Producing content that follows E.E.A.T guidelines is essential for appearing on Google News as Google aims to provide users with accurate, trustworthy, reliable, and honest news coverage.
To appear on Google News, your content has to be original. Covering a news story from a unique perspective and releasing the coverage as soon as possible will increase your chances of appearing on Google News.
Google News is a great way to boost valuable traffic, enhance brand recognition, and improve the authority of your site. By following Google’s guidelines and content policies and optimising your content, you can improve your chances of appearing in Google News. If you’d like expert help in creating optimised news content, don’t hesitate to get in touch with us today!
