Did you know that 41.4% of top marketing sites use Google Tag Manager?
Google Tag Manager (GTM) is a free tool provided by Google that allows users to install and manage marketing tags (snippets of code that collect data) without the need to directly edit any code.
Why Use GTM?
GTM allows you to integrate certain marketing tools, such as Google Analytics, to gather valuable and accurate data.
Tags can be applied without GTM. However, doing it manually means having to create a new code each time you want to add a new tag. This process is not only slower, but also poses a risk of negatively impacting elements or other tags on your site. By using GTM instead, you can avoid both manual labour and risk of error.
How to Set Up Google Tag Manager
Setting up GTM is incredibly straightforward and only involves a few simple steps. These are:
Step 1: Create an Account
Log in - Sign in to your Google Account, then go to Tag Manager. If you don’t have a Google Account yet, you can set one up here.
Create account - In GTM, click the ‘Create Account’ account button in the top right, or press anywhere in the container box.
Account setup - Type in your company name, e.g. Another Concept, then select your country.
Container setup - Input your website’s URL, e.g. anotherconcept.co.uk, then select ‘Web’.
Complete account - Click ‘Create’.
Step 2: Implement the Code
Once you have created your account, you will be shown a popup detailing how to install GTM, which looks like this:
Copy the first code - Copy the code in the first container box.
Paste the first code - Paste the code into the <head> section of every page on your website.
Copy the second code - Copy the code in the second container box.
Paste the second code - Paste the code into the <body> section of each page of your website.
Some content management systems offer plugins or integration options for Google Tag Manager. All you will need to do in this case is add your GTM container ID.
Tag Assistant will scan your website and indicate errors with tags.
Need Help from the Experts?
GTM takes the manual effort and human error out of tagging your website and setting it up is simple. All you need to do is create an account and integrate the code onto your website.
If you’d like expert help setting up GTM or managing tags, feel free to get in touch with us today!
Maggie Atkinson
Maggie has over four years of experience in digital marketing working both agency side and in-house. With a focus on content and SEO, she strives to produce captivating content that resonates with the audience.
