December 6, 2024
Video content has become an essential element of many marketing strategies. In fact, 92% of professional marketing managers value video as part of their marketing strategy. Its ability to engage consumers and increase brand awareness is unmatched in the digital age.
With that in mind, let’s look more specifically at some of the benefits of video marketing.
The average attention span of an adult is a mere 8.25 seconds, so it’s no wonder engaging consumers has become increasingly difficult. Since video offers more in terms of audio and visual stimulation, it can be much more effective at captivating consumers.
With people spending an average of two minutes longer on a page with video than one without, adding a video, or multiple videos, to your site could amplify engagement rates and keep visitors on your website for longer.
Important note: videos can increase the amount of time it takes for your website to load. Where possible, store your video elsewhere and embed it onto your site to prevent high load times.
Video content can provide a better on-page experience for your users. Instead of having to scan several paragraphs of text to gather information, they can digest it in a concise and entertaining format.
Videos have the power of creating a more emotional connection between a brand and its audience. Considering the fact that a viewer will retain 95% of a message when they watch a video compared to just 10% when reading the same message in text, it’s without a doubt an effective way to help a brand stick in an audience’s mind.
Alongside this, one of the biggest advantages of video content is its shareability. If someone likes your content they can share it with their friends, family, and followers at the click of a button. By creating a high-quality, sharable video, you can get your brand out there without having to do any of the leg work.
91% of people have watched an explainer video to learn more about a product or service and 82% have been convinced to make a purchase after watching a video. When a user has a thorough understanding of a product or service, it’s easier for them to make an informed decision and they may be more likely to make a purchase.
Video content can be a great tool in your SEO strategy. Not only does it help improve engagement rates and user experience, but videos can also increase your backlink profile, too.
Backlinks are essential for SEO. This is because they tell the search engine that you are offering valuable content. Creating a high-quality video surrounding an interesting and relevant topic could help you gain organic backlinks.
With 89% of consumers wanting to see more videos from brands, it’s clear that video content is in demand. Listening to what consumers want and catering to their expectations will ensure your website is offering a good experience, is satisfying customers, and is helping you to build a better relationship with your audience.
Video marketing is highly beneficial and can help you to raise awareness of your brand and strengthen your relationship with customers, improve engagement rates and enhance customer satisfaction, and boost your overall SEO.
If you’d like help forming a digital marketing strategy, don’t hesitate to get in touch with us today. Our experts are on hand to create an effective and tailored digital strategy that will increase your traffic, engagement, and conversions.
