Our international link building and outreach campaign generated impressive results for Rugby365. Take a look for yourself.
Services
Rugby365 tasked us with enhancing their backlink profile and improving their visibility in search engine results pages.
Over a period of two years, we were asked to build more than 100 relevant, traffic-driving links to the Rugby365 website, which is based in South Africa.
In order to ensure that all links were relevant to the Rugby365 website and audience, our targeted outreach campaign focused on domains that received the majority of their traffic from South Africa.
We also ensured that all links featured high quality, well-researched content. This meant producing copy that was free from large language models (LLMs).
Before the outreach campaign began, we conducted a thorough backlink analysis of the Rugby365 domain using Ahrefs.
This helped us understand the volume and the quality of the current links to Rugby365. It also showed us a number of ‘gaps’ in the profile and allowed us to analyse how it could be improved.
Using this information, we began to source relevant and authoritative websites to target. In order to do so, we used a number of different techniques, including traditional prospecting methods, targeting existing mentions, link reclamation activities, digital PR activations and brand awareness activities.
When we found relevant, traffic-driving websites, we assessed the regional traffic and visibility of each website using Semrush. Added to this, we also cross-checked a number of other metrics relating to the target website, including its domain authority.
If the site provided value for a South African audience, we made contact with the site owner and pitched a unique content idea. Once this angle was agreed, our content team created a high-quality piece of news-related content that provided genuine value to both the site owner and the client.
Within two years we had secured 124 links from websites that received the majority of their traffic from South Africa.
These links were also of an incredibly high quality, as the average domain authority (DA) of these websites was 49.
In particular, we built high-value links from the likes of joburg.co.za, goodnewsdaily.co.za, menstuff.co.za and capetowninsider.co.za
Throughout 2023 and 2024, our outreach campaign complemented the ongoing SEO strategy. As a result, organic sessions were up 49% year-on-year (September 2023-2024 vs September 2022-2023).
Eager to drive traffic to your website and help improve your rankings? Speak to our outreach experts today.
We can craft and execute an outreach strategy that will support your goals and fuel your growth objectives.
