Take a look at the impressive results of the SaaS outreach and link building project we ran for PayCaptain.
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PayCaptain tasked us with building backlinks to the company’s website with the aim of improving their visibility in search engine results pages.
The initial outreach campaign took place over a six-month period. Across this timeframe, we were required to reach out to relevant websites and secure links to the PayCaptain domain.
In order to ensure placement on leading publications, all our work required original, well-researched content that was free from large language models (LLMs).
Before we started the outreach campaign, we used Ahrefs to perform a backlink analysis on behalf of PayCaptain.
This revealed the volume and the quality of the links that were pointing to the PayCaptain domain. It also showed us what steps we could take to improve the client’s online profile.
We employed a range of tactics, from requesting links to existing mentions of the company, to designing unique content collaborations with publishers that would provide a unique perspective to their audience.
Upon agreeing a relevant content angle with the publisher, we then created a high-quality piece of news-related content that showcased PayCaptain’s expertise in the payroll space. All content was written by our in-house team of experts, who ensured that it provided real value to both the publisher and the client.
By the end of the campaign, we had hit 133% of our initial target allocation.
The average DA of these sites was 49 (by comparison, PayCaptain’s DA was 24). We were able to build high-value links from the likes of thebusinessdesk.com, bmmagazine.co.uk, valiantceo.com and theindustryleaders.org
As a result of a combined SEO effort, the number of keywords PayCaptain ranked for increased by 309 over the campaign period. Added to this, organic clicks increased by 119% and organic impressions increased by 63% when compared with the previous year.
Speak to our outreach experts today. We’d love to create a strategic outreach campaign that supports your SEO objectives.
