Renewable Energy Tech Provider

The client - a provider of green technologies, including solar panels and battery storage for residential and commercial buildings - tasked us with gaining links and brand exposure via digital PR.

In addition, the client also wanted to promote its main green tech products. This was to be delivered on a small budget and with limited scope for content and creative asset creation.

With the smaller budget in mind, we proposed a three-month campaign following a roadmap of:

• Month one: ideation and content creation
• Month two: media list creation and outreach
• Month three: continued outreach and campaign wrap-up and reporting

We also recommended a straightforward copy and image-led asset that could easily sit on the client’s blog to house our campaign content. This would allow us to put more focus on the outreach to help drive more links and coverage.

To leverage the client’s expertise in all-things green energy and to appeal to both homes and businesses (client’s key audiences), we suggested creating a guide around how to save money on each of the key utilities: gas, water and electric.

We also factored in a number of other aspects that we knew would help boost the campaign:

• The energy price cap (October 2023) had just risen, meaning we had a fresh data set to use when analysing the costs of everyday devices and energy consumption.
• This also meant consumers would be actively looking for ways to manage these increased costs.
• Search volumes for phrases such as ‘how to lower my energy bills’ and ‘how much energy am I using?’ also increased and we ensured we optimised the campaign content for such terms.
• In Google’s eyes - from an EEAT perspective - the client would be a recognised and established source to give advice and guidance in this area.
• We could easily create shareable and informative graphics to summarise the advice given around each utility.