TechRadar

This content marketing campaign aimed to provide users of the TechRadar site with accurate, knowledgeable information about the options available to customers (both in terms of the variety of providers and the types of connection available), while also promoting the company’s broadband switching service.

In particular, the campaign aimed to provide users with practical information about how they could save money on their broadband bill, either by switching the type of broadband they were using, or the provider they were partnered with.

The campaign itself ran for 18 months. Throughout, we were tasked with creating a number of different types of content, including:

• Featured deals that showcased the best options available on the market, including those that offered discounts, introductory offers or rewards such as gift cards
• News pieces that highlighted key announcements, such as when Full Fibre became available in new areas
• Versus pieces, which highlighted the differences between leading providers in the UK
• Provider-specific pieces, which showcased all of the deals available from each of the UK’s leading providers
• Explainer pieces, which highlighted what all the different types of broadband are and who would benefit from each type
• Advice-focused pieces that focused on how people could improve the quality of their connection or find the right connection type for their needs
• Question and answer pieces, which addressed common FAQs
• Demographic-focused pieces, such as the best types of broadband for students or gamers

Before writing, we also ensured that each piece fitted within the aims of the business and contained the appropriate keywords required to improve TechRadar’s visibility in the broadband space.

Additionally, we also communicated regularly with the client, pitching new ideas, reviewing performance and discussing future objectives. This included sending weekly roundup summaries of any content edits and new pieces that had gone live, as well as a monthly roundup call.