In just 3 months, we transformed Raven Forge’s organic visibility, rankings, and revenue through a tailored SEO strategy.
Services
Raven Forge set out to pivot their business model towards officially licensed collectibles created in collaboration with leading gaming studios and film franchises. To achieve this, they needed to build a stronger SEO and organic search presence that would position them as a go-to brand for high-quality, original licensed products in the collectibles space.
To support Raven Forge’s pivot into licensed collectibles, we developed a full SEO strategy focused on both technical and content improvements. Our work included in-depth keyword research and page mapping to align the site with search intent, alongside a refined Shopify tagging setup to make products easier to discover. We optimised on-page content, improved internal linking, and resolved issues around cannibalisation by implementing a robust system of canonicals, noindex tags, and faceted navigation controls.
Beyond technical SEO, we enhanced the overall user experience to support higher engagement and conversions, while also running a targeted link-building campaign to strengthen domain authority and visibility. Together, these efforts laid the foundation for long-term organic growth in the competitive collectibles market.
In only 3 months, we shifted Raven Forge’s organic performance to align with their new business model — and the results speak for themselves:
new top 3 keyword rankings
Increase in revenue
increase in non-branded organic clicks
Gifts for Movie Lovers
As part of aligning Raven Forge’s SEO with their pivot into licensed collectibles, we secured the #1 ranking for ‘gifts for movie lovers’. This term is highly relevant to their new direction, capturing non-branded traffic from audiences actively searching for exactly the kind of products Raven Forge now specialises in.
Swords
We took Raven Forge from #9 to the #1 position for the highly competitive, high-volume keyword ‘swords’. As a cornerstone of their movie and gaming collectibles range, this win not only captured significant non-branded demand but also cemented their authority in a core product category.
Whether you’re looking to improve visibility, respond to a Google update, address lost traffic issues or need help with a migration, we can help.
Speak to our SEO experts today. We’d love to create a bespoke organic search strategy that will meet your objectives.
