Pavers

The team at Pavers asked us to conduct a bespoke training session for their in-house content team on the basics of SEO copywriting for websites.

Services

SEO

The Brief

The two-hour, in-person training session, which was held at the Pavers Head Office in Poppleton, aimed to fulfil the following objectives:

Provide best practice techniques for SEO optimisation
Improve the team’s understanding of search engine fundamentals and how search engines assess content
Ensure the team was up-to-date on the latest updates in search
Improve the team’s ideation processes
Improve the team’s understanding of how to target keywords and how to include these keywords within copy
Recommend tools the team could use to improve their content

The Training

In order to fulfil the brief, we created a bespoke slide deck that covered all of the following subjects:

Writing for SEO vs writing for humans
The importance of Google’s E-E-A-T guidelines
How to structure content: length, internal linking, calls to action
The ideation process:
- Factoring in search and audience preferences
- Tools to use
How keywords are selected and why
- Rephrasing keywords to ensure natural inclusion
- How often keywords should be included within a piece of content
The importance of proof-reading copy before it goes live

We then completed three targeted exercises that included live examples from the Pavers website.

TESTIMONIAL

“The team at Another Concept were great to work with. They understood that I was operating with a limited budget and they worked incredibly hard to ensure that all the money I spent was working for me and my goals.

They delivered work that outperformed my metrics and I was incredibly happy with the results they achieved.”

Chris Shilson

Engine Carbon Clean

TESTIMONIAL

Another Concept led an engaging and detailed course on all things SEO and copywriting…

Marcus and Tom led a super valuable training session, sharing their own personal experience and understanding of the subject. I left feeling much more confident in my ability to create SEO content.

Jessica Wright

Creative Copywriter
Pavers LTD

My team found the session with Another Concept incredibly useful. I feel like we’re now much better positioned to create quality content that appeals to our audience and improves our performance in search engines.

Tim Clough

Head of E-Commerce
Pavers LTD

GET IN TOUCH

Do you have an in-house content team that you’re looking to upskill?

Do you think the quality of the content on your website could be improved? Our content marketing experts can help you.

Our dedicated team has experience providing training and consultancy services for both SMEs and small agencies. Whether you need ad-hoc support, retained consultancy or a one-off training session, we can help.

Get in touch today to learn more.

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Pavers

The Brief

The Training

Do you have an in-house content team that you’re looking to upskill?

Ready to amplify your digital reach?

Ready to Amplify Your Digital Reach?